Wingstop Launches 'Wingstop Drop' with Exclusive Offers and Collaborations

Wingstop has launched "Wingstop Drop," a promotional initiative offering exclusive deals, unique flavors, and merchandise collaborations. The first offer is a BOGO free chicken sandwich promotion until August 17, 2025. Wingstop aims to leverage the popular drop culture to attract trend-setting consumers and capitalize on the start of the football season. The campaign includes deals, collaborations, and limited-time releases. Wingstop operates and franchises over 2,800 restaurants worldwide, with $5 billion in system-wide sales in fiscal 2024.

Wingstop (NASDAQ: WING) has introduced "Wingstop Drop," a weekly promotional series designed to engage trend-setting consumers and capitalize on the start of the football season. The initiative, which draws inspiration from popular drop culture phenomena such as sneaker releases and music albums, offers exclusive deals, unique flavors, and merchandise collaborations.

The inaugural "Wingstop Drop" features a Buy-One-Get-One free chicken sandwich promotion running through August 17, 2025. This offer encourages customers to try all 12 flavors of Wingstop's chicken sandwiches. The promotion is accessible through Wingstop.com or the company's mobile app, and fans can claim their BOGO free chicken sandwich with promo code BOGOSAMMY when they add an a la carte sandwich or sandwich combo [1].

Wingstop aims to create anticipation and engagement among its fan base by releasing new drops weekly until the start of the football season. Each drop will introduce new offers, flavors, and merchandise collaborations, ensuring that customers remain excited and engaged. The company's Chief Revenue Officer, Mark Christenson, stated, "Wingstop Drop is our way of bringing drop culture into our world of flavor. It's made for the trend setters – the flavor cravers, the culture creators and the fans who know what's hot and want it first" [2].

Wingstop operates and franchises over 2,800 restaurants worldwide, with 98% of the total restaurant count owned by brand partners. The company reported approximately $5 billion in system-wide sales in fiscal 2024 and has experienced 21 consecutive years of same-store sales growth [2]. Wingstop was recently named the Official Chicken Partner of the NBA, further highlighting its growing influence in the food industry.

Fans can stay informed about upcoming Wingstop Drops by following the company's social media channels, including TikTok, Instagram, X, and Facebook. The campaign is designed to create a sense of exclusivity and urgency, encouraging fans to engage with the brand and try new flavors.

References:
[1] https://www.stocktitan.net/news/WING/wingstop-surprises-fans-with-weekly-wingstop-3ffpjw35dsyn.html
[2] https://www.prnewswire.com/news-releases/wingstop-surprises-fans-with-weekly-wingstop-drops-302529018.html