Williams-Sonoma Rises 3.57% as Technical Indicators Signal Bullish Upside Toward $172

Williams-Sonoma (WSM) closed at $169.20 on July 1, 2025, rising 3.57% with above-average volume of 1.24 million shares. This upward momentum provides context for the following technical assessment.
Candlestick Theory
Recent price action shows a bullish reversal pattern. The July 1 session formed a strong white candle engulfing the prior day’s modest decline, suggesting renewed buying pressure. Key support emerges near $157–$158 (June 24–26 lows), while resistance converges around $172–$174, aligning with the June 1 high and the February 2025 peak.
Moving Average Theory
The 50-day, 100-day, and 200-day averages exhibit a bullish configuration:
- Current price ($169.20) trades above all three
- 50-day MA ($158) crosses above 100-day ($154) and 200-day ($151)
This confirms an intermediate uptrend, though proximity to the 50-day MA highlights sensitivity to pullbacks.
MACD & KDJ Indicators
MACD histogram shows rising bullish momentum since mid-June, with the signal line sustaining a positive crossover. KDJ’s K-line (78) and D-line (72) approach overbought territory but maintain upward slopes. Both oscillators support near-term strength, though extended readings warrant caution for pullbacks.
Bollinger Bands
Price rebounded from the lower band in late June, driving a volatility expansion toward the upper band ($172). The 20-day band width contraction in mid-June resolved bullishly, supporting continuation patterns. Closure above $170 would signal breakout confirmation.
Volume-Price Relationship
Notable accumulation occurred during June 26–27 (2.8M shares) and May 22 (6.7M shares) upswings, validating key support zones. The July 1 advance on 1.24M shares exceeds the 30-day average volume (1.6M), suggesting conviction. Declining volume during minor retracements (e.g., June 30 dip) indicates limited selling pressure.
Relative Strength Index (RSI)
14-day RSI reads 65, recovering from mid-June’s oversold 38 but not yet overbought (70+). This reflects room for upside before technical exhaustion. Divergence emerged in early June when RSI failed to confirm new highs – a recurring warning of intermediate reversals.
Fibonacci Retracement
Drawing from the March 2025 low ($137) to February 2025 high ($217):
- 61.8% retracement at $167 provided resistance in April–May
- 50% level at $177 aligns with June 1 high and July 1 intraday peak
A decisive close above $172 (38.2% retracement) may trigger momentum toward $177–$180.
Confluence and Divergences
Strong confluence exists at $172–$174 (Bollinger upper band, Fibonacci 38.2%, prior swing high). Bullish consensus appears across MACD, volume, and moving averages. Notable divergence occurred in early June when RSI diverged negatively amid price highs, preceding the 10% correction.
Conclusion
Williams-Sonoma exhibits bullish momentum with multiple indicators supporting further upside toward $172–$174, contingent on sustaining above $158 support. RSI divergence and Bollinger Band extension near $177 warrant monitoring for profit-taking signals. Volume-backed closes above $172 would signal breakout validation.