Williams and Atlassian: A New Era of Teamwork and Success

Atlassian and Williams Racing have joined forces in a long-term title partnership, marking the beginning of a new era for the iconic Formula 1 team. The collaboration, which sees Atlassian become the Official Title Partner, Official Technology Partner, and Official Collaboration Software partner, is set to transform Williams Racing and propel it towards future World Championship success.

Atlassian, a leading provider of team collaboration and productivity software, brings its AI-powered platform to Williams, empowering the team to plan, track work, align on goals, and unleash knowledge seamlessly. This partnership unites two organizations driven by teamwork, with Atlassian's software suite serving over 300,000 customers globally and Williams boasting an illustrious history of success in F1.

Under the partnership, Atlassian will play a major role in accelerating Williams' transformation with its System of Work for technology-driven companies. This deliberate approach to teamwork emphasizes connecting all teams and leveraging AI to maximize impact and innovation. By adopting this approach and integrating Atlassian's product suite, Williams will deepen teamwork and collaboration, ultimately delivering improved on-track performance.

As Official Title Partner, Atlassian's branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz in the 2025 Formula 1 season. The new Atlassian Williams Racing logo, unveiled today, symbolizes this true partnership, seamlessly combining the identities of Atlassian and Williams Racing. The FW47 will launch on Friday with a special one-off livery to celebrate the partnership, before the official 2025 race livery is revealed on February 18 at the F1 season launch at London's The O2.

James Vowles, Team Principal of Atlassian Williams Racing, expressed his excitement about the partnership: "Attracting a title partnership of this size and significance is a momentous day in our team's illustrious history and a major milestone in our comeback transformation. We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation. Our values and ambition align perfectly, and I’m excited about what we can achieve together."

Mike Cannon-Brookes, CEO of Atlassian, shared his enthusiasm for the partnership: "Formula 1 is the ultimate team sport. It's where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish. Atlassian shares Williams' deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone. As one of the first global technology companies out of Australia, we understand what it's like to have passion, drive and the belief that you're building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness."

The multi-year commitment from Atlassian aligns perfectly with Williams' long-term goals and plans for future World Championship success. The partnership provides financial support, technological advancement, alignment of values and ambition, brand exposure, and a collective drive for transformation and growth. Together, Williams and Atlassian aim to unlock the team's full potential and usher in a new era of greatness.




In conclusion, the partnership between Atlassian and Williams Racing is a perfect blend of technology, teamwork, and ambition. With Atlassian's AI-powered collaboration software and Williams' rich history in F1, the new Atlassian Williams Racing team is poised to make a significant impact on the sport and deliver future World Championship success.