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Willamette Valley Vineyards (WVVI) reported Q3 2025 results that missed expectations, with a significant deterioration in profitability. The company’s net loss widened to $1.09 million, a 286.1% increase year-over-year, driven by declining sales and rising costs. While the CEO outlined qualitative guidance focused on cost efficiency and market expansion, the absence of quantitative targets left uncertainty about near-term recovery.
Revenue for Q3 2025 totaled $8.35 million, a 10.9% decline from $9.37 million in Q3 2024. Direct sales accounted for $4.64 million, representing a $384,420 drop compared to the prior year, while distributor sales fell by $633,093 to $3.72 million. The performance reflects softer demand and production cost pressures, with both segments contributing to the overall revenue contraction.
Net losses deepened to $1.09 million, or $0.33 per share, compared to a $282,945 loss ($0.17 per share) in Q3 2024. The per-share loss widened by 94.1%, underscoring the company’s struggles to offset declining sales with cost controls. The EPS decline indicates a significant deterioration in profitability.
The stock experienced sharp declines following the earnings release, with a 5.84% drop on the latest trading day, a 5.32% weekly decline, and a 25.83% month-to-date slump. The market’s negative reaction reflects concerns over the company’s ability to reverse its earnings trajectory, despite CEO comments about long-term growth initiatives.
CEO Mike Osborn attributed the revenue decline to softer demand in key markets and higher production costs, while emphasizing strategic investments in sustainability, digital marketing, and premium wine optimization. He expressed cautious optimism about long-term opportunities but stressed the need for disciplined execution to address near-term challenges.
The company did not provide specific quantitative guidance for future periods but outlined a focus on cost efficiency, leveraging premium brand equity, and selective market expansion. Flexibility in capital allocation and operational adjustments will be critical to align with evolving consumer preferences.
Dividend Announcement:
declared a $0.22 annual dividend per share for its Series A Redeemable Preferred stock, payable on December 31, 2025.Leadership Transition: Michael Osborn, founder of Wine.com, was appointed CEO, succeeding Jim Bernau, who remains President and Chairperson. Osborn brings expertise in wine retail and digital marketing.
Preferred Stock Offering: A new preferred stock offering was launched, priced at $3.35 per share with a 6.5% annual dividend or wine credit, aimed at expanding ownership access and funding growth.

The company’s Q3 results highlight ongoing challenges in its direct and distributor sales channels, compounded by rising operating expenses. While strategic shifts under new leadership and dividend commitments aim to stabilize the business, the stock’s post-earnings performance underscores investor skepticism. Future progress will depend on the success of cost-cutting measures and the ability to capitalize on premium wine market opportunities.
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