WhiteBIT Nova Hits 1 Million Transactions, Driving Crypto Adoption

Crypto cards are emerging as a significant driver of blockchain adoption, with WhiteBIT's recently launched Visa-enabled card, WhiteBIT Nova, hitting over 1 million transactions. This milestone underscores the growing role of digital assets in everyday spending and highlights the shift towards real-world crypto adoption. By 2026, nearly 1 in 5 cryptocurrency owners are projected to use their holdings for payments, up from just 14.2% in 2024, indicating a substantial user base for crypto payment solutions.

WhiteBIT, the largest European cryptocurrency exchange by traffic, has seen its users engage in spending patterns similar to conventional cardholders. Purchases span everyday essentials, entertainment, and luxury goods, with the most popular cryptocurrencies for spending being USDC, Bitcoin (BTC), Ethereum (ETH), and WhiteBIT Coin (WBT). Top brands for crypto payments include Spotify, YouTube, Booking, KFC, Ryanair, Farfetch, and PlayStation, with luxury retailers such as Cartier, Balenciaga, Gucci, Dior, and Louis Vuitton processing over 5,000 transactions.

Cashback rewards are a key driver of crypto card adoption, with the top categories for cashback benefits including groceries, food & cafés, subscriptions, taxi services, entertainment, gaming, auto expenses, airlines, pet-related purchases, and medicine. BTC and WBT continue to be the leading options for cashback rewards, with user data indicating an increasing inclination toward WBT.

Reflecting global trends in digital payments, 88.52% of WhiteBIT Nova card users prefer the virtual card, while only 11.48% opt for the physical version. This aligns with a broader trend where the number of global digital wallet users is expected to grow significantly in the coming years. The rise of crypto cards like WhiteBIT Nova highlights how blockchain technology is making inroads into the traditional financial system, proving that digital assets are not just for trading but can be seamlessly integrated into everyday consumer spending.

WhiteBIT is the largest European cryptocurrency exchange by traffic, offering over 730 trading pairs, 330+ assets, and supporting 9 fiat currencies. Founded in 2018, the platform is a part of WhiteBIT Group, which serves more than 35 million customers globally. WhiteBIT collaborates with Visa, FACEIT, FC Barcelona, Trabzonspor, the Ukrainian national football team, and Lifecell. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.