WhiteBIT Nova Card Hits 1 Million Transactions, Drives Crypto Spending

WhiteBIT, the largest European cryptocurrency exchange by traffic, has achieved a significant milestone with its recently launched Visa-enabled card for crypto payments, WhiteBIT Nova. The platform has recorded over 1 million transactions, underscoring the growing role of digital assets in everyday spending. This development mirrors a broader trend where crypto card users are adopting spending patterns similar to those of traditional cardholders, with purchases spanning everyday essentials, entertainment, and luxury goods.

The convenience of crypto cards lies in their ability to instantly convert crypto to fiat at the point of sale, making digital assets more practical for everyday purchases. The most popular cryptocurrencies for spending through WhiteBIT Nova include USDC, Bitcoin (BTC), Ethereum (ETH), and WhiteBIT Coin (WBT). Users are leveraging their crypto to shop at a variety of brands, including Spotify, YouTube, Booking, KFC, Ryanair, Farfetch, and PlayStation. Luxury retailers such as Cartier, Balenciaga, Gucci, Dior, and Louis Vuitton have also seen significant engagement, processing over 5,000 transactions.

Cashback rewards are emerging as a key driver of crypto card adoption. WhiteBIT Nova card users are increasingly opting for cashback benefits, with the top categories for these rewards including groceries, food and cafés, subscriptions, taxi services, entertainment, gaming, auto expenses, airlines, pet-related purchases, and medicine. BTC and WBT continue to be the leading options for cashback rewards, with user data indicating an increasing inclination toward WBT.

Reflecting global trends in digital payments, 88.52% of WhiteBIT Nova card users prefer the virtual card, while only 11.48% opt for the physical version. This aligns with a broader trend where the number of global digital wallet users is expected to grow significantly in the coming years. The rise of crypto cards like WhiteBIT Nova highlights how blockchain technology is making inroads into the traditional financial system. With over a million transactions processed, the WhiteBIT Nova card is proving that digital assets are not just for trading but can be seamlessly integrated into everyday consumer spending.

WhiteBIT, founded in 2018, offers over 730 trading pairs, 330+ assets, and supports 9 fiat currencies. The platform serves more than 35 million customers globally and collaborates with major entities such as Visa, FACEIT, FC Barcelona, Trabzonspor, the Ukrainian national football team, and Lifecell. The company is dedicated to driving the widespread adoption of blockchain technology worldwide. This material applies to the activities of all WhiteBIT Group companies globally.