WFCF Collaborates with Pangea and Walmart for Transparency in Motion, Enhancing Beef Industry Sustainability and Value.

Where Food Comes From has partnered with Pangea, Prime Pursuits, and Walmart to introduce CARE Certified sustainable leather to the automotive industry. This collaboration aims to enhance transparency in supply chains and provide an additional value-added opportunity for American beef producers. By leveraging verifiable sustainable practices, ranchers can add value to their herds and connect with consumers who prioritize ethical sourcing. The initiative, "Transparency in Motion," is expected to transform the beef and leather industries and provide a significant opportunity for automotive manufacturers to lead in sustainable sourcing.