WeTV Enhances Monetization: A New Chapter in Streaming Partnerships

Southeast Asia's leading streaming service, WeTV, has taken a significant step towards maximizing its video inventory potential by partnering with Magnite, the world's largest independent sell-side advertising company. This strategic alliance aims to optimize WeTV's advertising capabilities and boost revenue through Magnite's advanced ad tech solutions.

In a competitive streaming landscape, WeTV's collaboration with Magnite underscores the importance of strategic partnerships in driving growth. By leveraging Magnite's ad tech stack, WeTV seeks to integrate programmatic demand effectively while maximizing the revenue potential of its extensive content offerings, which include premium Chinese dramas, variety shows, anime, and original local content.

Mary Yeo, Head of Commercial at WeTV, emphasized the importance of meeting audience demands for diverse, high-quality content and the need for a strategic technology partner like Magnite to achieve this goal. Gavin Buxton, Magnite's Managing Director for Asia, expressed excitement over supporting WeTV's expansion efforts and the potential for increased revenue through improved programmatic strategies and the effective use of Magnite's Supply-Side Platforms (SSPs).



WeTV's partnership with Magnite introduces a hybrid approach to ad monetization, merging traditional-direct and programmatic campaigns via the BidLink solution within the SpringServe ad server. This strategy enables competitive bidding between these two campaign types across multiple integrated SSPs. By maximizing inventory value and monetizing opportunities that might otherwise go unfilled, WeTV can anticipate a boost in ad revenue. As digital advertising budgets increasingly shift towards programmatic solutions, WeTV's early adoption of this technology positions it well for future growth.

Magnite's SpringServe ad server offers operational efficiencies and tools that enhance the viewer's experience, ensuring the best possible viewing experience for WeTV's audience. By leveraging Magnite's expertise, WeTV aims to meet growing audience demands for diverse, high-quality content while preserving the entertainment experience. This strategic partnership positions WeTV to differentiate itself in the increasingly saturated streaming market, drive user retention, and boost engagement rates.



In conclusion, WeTV's partnership with Magnite highlights the evolving landscape of digital advertising and the significance of strategic partnerships in driving growth for streaming platforms. By embracing advanced ad tech solutions and a hybrid approach to ad monetization, WeTV is poised to maximize its video inventory potential and maintain a competitive edge in the rapidly changing streaming market. As the streaming industry continues to grow, strategic alliances like this one will be crucial for platforms seeking to optimize their ad revenue and provide a superior viewing experience for audiences.