Westrock Coffee shares surge 11.22% intraday after CEO Scott Ford's $414,000 insider purchase of 100,000 shares.
ByAinvest
Friday, Dec 12, 2025 10:34 am ET2min read
WEST--
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Okay, let's tackle this. The user wants me to transform the given text into a concise news headline following specific rules. First, I need to make sure I understand all the requirements.
The company name is Westrock Coffee. The percentage change is 11.21718377%, which I need to round to two decimal places. That would be 11.22%. The time period is intraday, so I have to mention that.
The reason for the price movement has two points. The first is the CEO buying stock, which is an internal purchase. The second is about the company's operations. The example provided in the prompt includes the reason in the headline and a bit more detail in the second paragraph. So I need to include the key points in the headline and the additional info in the next part.
Wait, the example has the company name, percentage, time period, and reason in the headline. Then the rest of the info is in the next paragraph. So I should follow that structure. Let me check the example again.
Yes, the example's first line is the headline with the surge, the reason (subsidiary signed an agreement), and then the next paragraph gives more details about the company. So I need to do the same here.
First part: "Westrock Coffee surged 11.22% intraday trading, with the CEO..." Then the reason. The CEO's purchase is the main reason here. The second point about the company's operations can be in the next paragraph.
Wait, the user's input has two reasons. The first is the CEO buying stock, which is an internal purchase. The second is the company's business description. The example includes the first reason in the headline and the second in the next paragraph. So I should follow that structure.
So the headline should mention the CEO's purchase, and the next paragraph should explain the company's role as an integrated coffee and beverage solutions provider, serving global retail, CPG, etc.
I need to make sure the percentage is correctly rounded. 11.21718377% rounds to 11.22%. The time period is intraday. The company name is Westrock Coffee. The reason in the headline is the CEO's purchase. The second part is the company's description.
Also, the example uses "with the company announcing that..." but here it's the CEO's action. So maybe "with the CEO purchasing..." or "as the CEO..."?
Let me check the example again. In the example, the reason is "announcing that its subsidiary..." so in this case, it's "with the CEO purchasing..." or "as the CEO..." to connect the cause and effect.
Also, the example uses "surged" for a positive movement. Since the percentage is a big jump (11.22%), "surged" is appropriate.
Now, putting it all together:
Westrock Coffee surged 11.22% intraday trading, as the CEO Scott Ford purchased 100,000 shares for $414,000 on December 10, 2025. The internal purchase, disclosed after the market, boosted the stock price. Westrock Coffee, an integrated coffee and beverage solutions provider operating in the Consumer Defensive sector, serves global retail, foodservice, and CPG industries with products including coffee, tea, and extracts.
Wait, the user's input has two points. The first is the CEO's purchase, and the second is the company's description. The example includes the first reason in the headline and the second in the next paragraph. So maybe the first sentence is the headline, and then the next part is the company's description.
Let me rephrase to match the example's structure. The first line should be the headline with the surge, the time period, and the reason (CEO's purchase). Then the next part is the company's description.
So:
Westrock Coffee surged 11.22% intraday trading, with the CEO Scott Ford purchasing 100,000 shares for $414,000 on December 10, 2025. The internal purchase, disclosed after the market, boosted the stock price. Westrock Coffee, an integrated coffee and beverage solutions provider operating in the Consumer Defensive sector, serves global retail, foodservice, and CPG industries with products including coffee, tea, and extracts.
Wait, the example's first part is the headline, and the second part is the additional information. The example's first line is the headline with the surge and the reason (the subsidiary's agreement). Then the next paragraph explains the project details and the company's focus.
In this case, the first sentence is the headline, and the next part is the company's description. The example uses a period to separate the headline from the additional info. So perhaps I should use a period and then a new paragraph.
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