Wendy's and Netflix Collaborate on "Meal of Misfortune" Menu for "Wednesday" Fans

Wendy's and Netflix's "Wednesday" collaboration launches a limited-time "Meal of Misfortune" nationwide starting August 4, 2025, featuring a Raven's Blood Frosty and mystery dips. The collaboration aims to attract fans of the series and drive sales, but may alienate non-fans and pose supply chain challenges. The "Meal of Misfortune" includes Rest in 10-Piece Nuggets, Cursed & Crispy Fries, and two mystery dips.

Wendy's and Netflix have announced a limited-time collaboration featuring a "Meal of Misfortune" inspired by the Netflix series "Wednesday." The meal, set to launch nationwide on August 4, 2025, includes a Raven's Blood Frosty and four mystery dips, aiming to attract fans of the series and drive sales. The collaboration is part of Wendy's broader strategy to engage with younger audiences and capitalize on the popularity of "Wednesday."

The "Meal of Misfortune" will be available at Wendy's restaurants and via the Wendy's app across the U.S., Canada, Puerto Rico, the Bahamas, and Guam. The meal consists of Rest in 10-Piece Nuggets, Cursed & Crispy Fries, and two mystery dips, each with names like "You Can't Hyde," "This Will Sting," "Grave Mistake," and "Nowhere to Woe." The sauces are designed to test consumers' taste buds and align with the show's macabre theme.

In addition to the meal, Wendy's is offering an interactive mobile game called "Escape from Wednesday's Woe" on its app. The game features treacherous traps and exclusive rewards, including a chance to win $10,000. The game is part of Wendy's effort to drive more mobile transactions and bolster its rewards offering.

The collaboration with Netflix comes as Wendy's seeks to turn around sales and win over Gen Z customers who have helped turn "Wednesday" into a pop culture phenomenon. The chain has swapped out its grinning, pigtail-sporting mascot for the scowling, raven-haired protagonist played by Jenna Ortega on its social channels and in press materials, where an illustrated Wednesday is seen below text that reads, "Pain is my recipe."

However, the collaboration may alienate non-fans and pose supply chain challenges. The limited-time nature of the meal and the demand for specific ingredients could strain Wendy's supply chain, potentially impacting the availability and consistency of the meal across all locations.

In conclusion, Wendy's and Netflix's "Wednesday" collaboration is a strategic move to engage with younger audiences and capitalize on the popularity of the Netflix series. The limited-time "Meal of Misfortune" aims to attract fans of the show and drive sales, but it also poses potential challenges in terms of supply chain management and customer appeal.

References:
[1] https://www.morningstar.com/news/pr-newswire/20250723ny34320/theres-nothing-happy-about-this-meal-wendys-and-netflixs-wednesday-cook-up-a-meal-of-misfortune
[2] https://www.restaurantdive.com/news/wendys-wednesday-meal-mobile-game-offering-rewards/753825/