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WEMIX, a subsidiary of South Korean game developer Wemade, launched pre-registration for its upcoming web3-enabled MMORPG Legend of YMIR on August 19, 2025. The initiative marks the start of a campaign designed to incentivize early participation through a mix of staking rewards, NFT lootboxes, and exclusive in-game content. Alongside pre-registration, WEMIX also introduced the "Valhalla Trials" event, offering additional opportunities for players to earn digital assets and engage with the platform [1].
Participants who pre-register on the WEMIX PLAY platform gain access to the Buddy Boost Lottery and are eligible for the "Limited NFT Package" through a special staking event [2]. As of August 17, over 19,749 players had already signed up, signaling strong early interest [3]. While no specific dollar amounts or financial targets have been disclosed, the campaign appears to prioritize user engagement and long-term platform loyalty, consistent with WEMIX’s previous event strategies.
The pre-registration phase is open until the official game launch, and players are encouraged to participate in multiple events to maximize their rewards. The integration of NFTs and tokens into Legend of YMIR reflects a broader trend in blockchain gaming, where on-chain activity and token utility are used to drive user participation and retention [4]. WEMIX PLAY Team highlighted the importance of these exclusive incentives, stating, "Exclusive rewards include tokens, NFT lootboxes, and staking bonuses," further reinforcing the event's focus on value creation for early adopters [5].
This strategy aligns with WEMIX's historical approach to launching new titles. Past events such as the launches of Night Crows and MIR4 saw measurable increases in platform activity and token use [6]. Analysts from Kanalcoin have noted that such campaigns can strengthen a platform’s presence in the competitive blockchain gaming sector. The absence of gambling elements also aligns with regulatory expectations in key markets, reducing the risk of compliance issues while broadening the game's appeal [7].
From a structural standpoint, Legend of YMIR is positioned as a strategic extension of Wemade’s gaming expertise into the Web3 space. The use of G-WEMIX, a token pegged 1:1 to WEMIX, suggests a long-term vision for integrating real-world value into in-game achievements. This could increase token utility and demand, potentially supporting further growth in the WEMIX ecosystem [8].
The timing of the pre-registration campaign coincides with increased on-chain activity for the WEMIX token, which recently recorded daily transactions exceeding $9 million [9]. This momentum suggests that the platform is capitalizing on a favorable market environment to drive early adoption and build a strong foundation for the game’s launch. While exact financial outcomes remain undisclosed, the campaign’s design reflects a focus on fostering a loyal user base and encouraging ongoing platform activity.
Overall, Legend of YMIR represents a calculated move by WEMIX to reinforce its position in the blockchain gaming sector. By combining exclusive rewards, NFTs, and token incentives, the platform is leveraging the growing appeal of play-to-earn mechanics to attract and retain users. As the pre-registration period progresses, the success of this campaign may have broader implications for the adoption of Web3 technologies in the gaming industry.
Source:
[1] WEMIX (https://wemixplay.com/legendofymir)
[2] WEMIX (https://event.wemixplay.com/legendofymir)
[3] legendofymir.com (https://www.legendofymir.com/en/events)
[5] PlayToEarn (https://playtoearn.com/news/pre-register-for-legend-of-ymir-on-august-19-and-win-special-rewards-in-valhalla-trials-and-3-events)
[6] 매일경제 (https://www.mk.co.kr/en/it/11397460)
[8] 99Bitcoins (https://99bitcoins.com/news/presales/what-is-wemix-crypto-smart-money-bid-as-wemix-price-defies-market-dip/)
[9] WemixNetwork (https://twitter.com/WemixNetwork/status/122135****42844356)

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