Weibo Corporation Removed from S&P Global BMI Index Amid Shifts in Social Media Landscape.

Weibo Corporation, a China-based social media advertising company, has been dropped from the S&P Global BMI Index. Weibo Corp operates two segments: Advertising and Marketing, and Value-added Services, offering advertising customization, membership services, online games, live broadcasts, and e-commerce services. The company's main product is the social platform Weibo, which enables users to create, discover, consume, and share various content formats.

Weibo Corporation (9898.HK) has been removed from the S&P Global BMI Index following recent regulatory actions by the Cyberspace Administration of China (CAC) China's internet regulator issues warnings to Kuaishou, Weibo over content violations^[1]. The company, which operates the popular social media platform Weibo, has faced disciplinary measures from the CAC for failing to effectively manage content on its platform.

The CAC issued warnings and ordered rectifications for Weibo and another popular social media platform, Kuaishou Technology (1024.HK), citing frequent appearances of problematic entries on their main trending lists, particularly those hyping celebrity gossip and trivial personal updates [^1, 2]. These actions extend a broader crackdown on social media platforms in China, where content moderation is strictly controlled to avoid subversive, vulgar, or harmful content.

Weibo Corporation operates two segments: Advertising and Marketing, and Value-added Services, offering advertising customization, membership services, online games, live broadcasts, and e-commerce services. The removal from the S&P Global BMI Index could have significant implications for the company's market standing and investor confidence.

The company's main product, the Weibo social platform, allows users to create, discover, consume, and share various content formats. With over 591 million active users monthly, Weibo's user base is substantial, but the regulatory scrutiny and content management issues could impact its growth trajectory China extends social media sanctions to include Weibo, Kuaishou^[2].

The CAC's actions highlight the importance of content moderation for social media platforms in China. Weibo and Kuaishou are not the first platforms to face such regulatory actions, with similar measures taken against Xiaohongshu (Rednote) last week China extends social media sanctions to include Weibo, Kuaishou^[2].