WEEX's Zcash Airdrop Capitalizes on Privacy Coin's Surge and Hong Kong's Eased Rules

WEEX, a cryptocurrency trading platform, is offering new users a 50,000 USDT airdrop for trading Zcash (ZEC) during a limited-time promotion, aiming to capitalize on the privacy-focused coin's recent price surge and growing adoption. The event, running from November 3 to November 10 (UTC+8), targets users who complete specific trading tasks, reflecting broader industry efforts to incentivize participation in niche crypto assets.

The promotion requires new users to make a net deposit of at least 100 U and engage in spot trading with ZEC to qualify for a 10 USDT reward. Those with higher contract trading volumes—500 U or more—can earn additional cash and trial funds, with the largest prize pool reserved for users trading 20,000 U or more, who will split 20,000 USDT based on their volume share. This strategy mirrors similar campaigns by WEEX for other tokens like PIGGY and MEGA, which also offer 50,000 USDT airdrops to attract new traders.

Zcash's recent performance underscores the timing of the airdrop. The coin has surged over 970% in the past year, trading at $409 as of late October 2025, driven by increased shielded supply and strategic upgrades from Electric Coin Co. (ECC), the project's developer. ECC outlined Q4 plans to enhance privacy features, including ephemeral addresses for swaps and multisig wallet integrations, while managing developer funds through hardware wallet compatibility. These updates align with broader market demand for privacy-centric cryptocurrencies, which have seen renewed interest amid regulatory scrutiny of transparent blockchain transactions.

WEEX's airdrop comes as Hong Kong regulators ease restrictions on crypto exchanges, allowing local platforms to access global liquidity pools through shared order books. This shift, announced by the Hong Kong Securities and Futures Commission (SFC), aims to bolster liquidity and price discovery for crypto assets, potentially benefiting platforms like WEEX that prioritize user acquisition and trading volume. The SFC's reforms also exempt certain tokens and stablecoins from mandatory trading history requirements, further incentivizing innovation in the sector.

Industry analysts note that such airdrops are a common tactic to drive engagement during bullish market cycles. Zcash's 225.9% gain over 30 days and ECC's roadmap updates position it as a compelling asset for promotional campaigns. Meanwhile, WEEX's concurrent efforts to promote PIGGY and MEGA suggest a broader strategy to diversify its user base across multiple crypto projects. The platform's aggressive incentives reflect a competitive landscape where exchanges vie for market share by offering tangible rewards for trading activity.

The ZEC airdrop also highlights the role of developer-led initiatives in sustaining crypto projects. ECC emphasized its focus on reducing technical debt and improving usability for its Zashi wallet, a key tool for managing shielded ZEC transactions. These upgrades, combined with regulatory developments in Hong Kong and global market dynamics, could further solidify Zcash's position as a leading privacy coin.