Weed Partners with Khalifa Kush for Global Well-being Brand Expansion

Weed, a U.S.-based intellectual property company focused on reshaping the global conversation around well-being, has initiated its commercialization strategy by announcing a partnership with Khalifa Kush. Established in 2015 by multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording artist Wiz Khalifa, Khalifa Kush has grown to become the largest celebrity cannabis brand in the world.

DJ Saul, CEO of Khalifa Kush, and Tim Hunkele, Co-Founder & COO, will join the Board of Advisors for Weed. They will provide executive advisory services as Weed plans to develop and commercialize its suite of Weed-branded well-being lifestyle products through a robust licensing strategy.

DJ Saul expressed enthusiasm about the partnership, stating, “This partnership unlocks new avenues to further destigmatize weed — at a pivotal moment in the industry’s evolution. We’re looking forward to working with a like-minded, talented team to continue delivering world-class products and experiences.” Darin Phillips, CEO of Weed, echoed this sentiment, saying, “We could not be more excited about our partnership with Khalifa Kush and their team. Launching a global well-being brand that is literally named Weed deserves to have a partnership with the world’s best in the ‘weed’ business.”

Over the past five years, the Weed team has invested millions of dollars in intellectual-property acquisition, product development, Web3, and AI. The company has secured trademark protection for the WEED name across various industries, including health, cosmetics, food, and beverages. This strategic move positions Weed at the intersection of IP, advanced AI, decentralized Web3 design, and a brand with true cross-cultural resonance.

Phillips elaborated on the AI model, stating, “We have the brightest engineers in the world currently developing a proprietary, uncensored AI model built for a casual and thoughtful all-in-one user experience. Trained on petabytes of data, our model will operate specifically in the domain of well-being, ranging from lifestyle content to a unique way of speaking, thinking, and being.”

By integrating technology with culture, Weed aims to redefine the word “weed” as a symbol of happiness, contentment, and personal fulfillment. With a 500-year etymology and 360,000 searches per month on Google, the term Weed is more than just cannabis; it now represents a commitment to complete well-being.

Founded in 2022, Weed Holdings is a global IP firm that owns the trademarks to the word “Weed” across various industry classifications. The company is driven by a vision of well-being that goes beyond the surface, with Weed-branded products designed to support every facet of individual well-being. Weed Holdings plans to implement an aggressive commercialization strategy via licensing, Web3, and AI in 2025 and beyond.

Khalifa Kush, founded by global icon Wiz Khalifa, is a leading cannabis, apparel, and accessories brand based in Los Angeles and Pittsburgh. Since its U.S. debut in 2015, Khalifa Kush has earned a reputation for excellence and continued growth by delivering world-class quality and exclusive products. The brand offers a full lineup of flower, pre-rolls, vapes, edibles, and concentrates, powered by proprietary, top-tier genetics.

Khalifa Kush is currently available in select markets including Arizona, California, DC, Florida, Massachusetts, Maryland, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, and Washington, as well as Germany, Israel, and Thailand. The brand plans to expand into additional markets in 2025 and beyond.