Weed Holdings Partners with Khalifa Kush for Global Expansion

Weed Holdings, a U.S.-based intellectual property company focused on reshaping the global conversation around well-being, has announced a significant partnership with Khalifa Kush. This collaboration marks the beginning of Weed's commercialization strategy, aiming to leverage Khalifa Kush's established reputation and market presence to expand its suite of well-being lifestyle products globally.

Khalifa Kush, founded in 2015 by multi-platinum-selling artist Wiz Khalifa, has grown to become the largest celebrity cannabis brand worldwide. The partnership will see DJ Saul, Khalifa Kush’s CEO, and Tim Hunkele, the company’s Co-Founder & COO, join Weed's Board of Advisors. Their expertise will be instrumental in developing and commercializing Weed's branded products through a robust licensing strategy.

DJ Saul expressed enthusiasm about the partnership, stating, “This partnership unlocks new avenues to further destigmatize weed — at a pivotal moment in the industry’s evolution. We’re looking forward to working with a like-minded, talented team to continue delivering world-class products and experiences.”

Darin Phillips, CEO of Weed, echoed this sentiment, saying, “We could not be more excited about our partnership with Khalifa Kush and their team. Launching a global well-being brand that is literally named Weed deserves to have a partnership with the world’s best in the ‘weed’ business. The leadership at Khalifa Kush, along with Wiz himself, have a longstanding reputation of excellence. We could not be more excited about this journey together!”

Over the past five years, Weed has invested millions of dollars in intellectual-property acquisition, product development, Web3, and AI. The company has secured trademark protection for the WEED name across various industries, including health, cosmetics, food, and beverages. This strategic move positions Weed at the intersection of IP, advanced AI, decentralized Web3 design, and a brand with cross-cultural resonance.

Phillips elaborated on the AI model, stating, “We have the brightest engineers in the world currently developing a proprietary, uncensored AI model built for a casual and thoughtful all-in-one user experience. Trained on petabytes of data, our model will operate specific to the domain of well-being, ranging from lifestyle content to a unique way of speaking, thinking, and being.”

By integrating technology with culture, Weed aims to redefine the term “weed” as a symbol of happiness, contentment, and personal fulfillment. With a rich etymology spanning 500 years and 360,000 monthly Google searches, the term Weed transcends its association with cannabis to represent a commitment to complete well-being.

Founded in 2022, Weed Holdings is a global IP firm that owns the trademarks to the word “Weed” across various industry classifications. The company's vision of well-being extends beyond surface-level improvements, with Weed-branded products designed to support every facet of individual well-being. Weed Holdings plans to implement an aggressive commercialization strategy via licensing, Web3, and AI in 2025 and beyond.

Khalifa Kush, based in Los Angeles and Pittsburgh, offers a full lineup of cannabis products, including flower, pre-rolls, vapes, edibles, and concentrates. The brand is currently available in select markets across the U.S. and internationally, with plans to expand into additional markets in 2025 and beyond. Khalifa Kush's proprietary, top-tier genetics ensure world-class quality and exclusive products, solidifying its reputation for excellence.