Weed Holdings Partners with Khalifa Kush for Global Well-being Brand

Weed Holdings, a U.S.-based intellectual property company focused on reshaping the global conversation around well-being, has announced a significant partnership with Khalifa Kush. This collaboration marks the beginning of Weed's commercialization strategy, aiming to develop and commercialize a suite of Weed-branded well-being lifestyle products through a robust licensing strategy.

Khalifa Kush, founded in 2015 by multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording artist Wiz Khalifa, has grown to become the largest celebrity cannabis brand in the world. DJ Saul, Khalifa Kush’s CEO, and Tim Hunkele, Khalifa Kush’s Co-Founder & COO, will join the Board of Advisors for Weed, providing executive advisory services as the company moves forward with its plans.

DJ Saul, CEO of Khalifa Kush, expressed enthusiasm about the partnership, stating, “This partnership unlocks new avenues to further destigmatize weed — at a pivotal moment in the industry’s evolution. We’re looking forward to working with a like-minded, talented team to continue delivering world-class products and experiences.”

Darin Phillips, CEO of Weed, echoed this sentiment, saying, “We could not be more excited about our partnership with Khalifa Kush and their team. Launching a global well-being brand that is literally named Weed deserves to have a partnership with the world’s best in the ‘weed’ business. The leadership at Khalifa Kush, along with Wiz himself, have a longstanding reputation of excellence. We could not be more excited about this journey together!”

Over the past five years, the Weed team has invested millions of dollars in intellectual-property acquisition, product development, Web3, and AI. The company has secured trademark protection for the WEED name across various industries, including health, cosmetics, food, and beverages. This strategic move positions Weed at the intersection of IP, advanced AI, decentralized Web3 design, and a brand with true cross-cultural resonance.

Phillips elaborated on the AI model, stating, “We have the brightest engineers in the world currently developing a proprietary, uncensored AI model built for a casual and thoughtful all-in-one user experience. Trained on petabytes of data, our model will operate specific to the domain of well-being, ranging from lifestyle content to a unique way of speaking, thinking, and being.”

By integrating technology with culture, Weed aims to redefine the term “weed” as a symbol of happiness, contentment, and personal fulfillment. With a 500-year etymology and 360,000 monthly searches on Google, the term Weed is more than just cannabis; it now represents a commitment to complete well-being.

Founded in 2022, Weed Holdings is a global IP firm that owns the trademarks to the word “Weed” across various industry classifications. The company is driven by a vision of well-being that goes beyond the surface, with Weed-branded products designed to support every facet of individual well-being. Weed Holdings is implementing an aggressive commercialization strategy via licensing, Web3, and AI in 2025 and beyond.

Khalifa Kush, based in Los Angeles and Pittsburgh, is a leading cannabis, apparel, and accessories brand. Since its U.S. debut in 2015, Khalifa Kush has earned a reputation for excellence and continued growth by delivering world-class quality and exclusive products. The brand offers a full lineup of flower, pre-rolls, vapes, edibles, and concentrates, powered by proprietary, top-tier genetics. Khalifa Kush is currently available in select markets, including Arizona, California, DC, Florida, Massachusetts, Maryland, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, and Washington, as well as Germany, Israel, and Thailand, with plans to expand into additional markets in 2025 and beyond.