Webull Resumes U.S. Crypto Trading After 2-Year Hiatus

Webull Corp. has reintroduced cryptocurrency trading for U.S. customers on its main investment platform, following a two-year hiatus that began in 2023[1]. The service became available on August 25, 2025, offering 24/7 real-time trading access to over 50 digital assets, including major cryptocurrencies such as Bitcoin, Ethereum, and Solana[1]. This move allows users to manage their Webull Pay accounts directly within the Webull app, streamlining the investment experience without requiring a separate application[1].

Anthony Denier, U.S. CEO and Group President of Webull, acknowledged that the previous removal of crypto trading had not aligned with customer demand. He emphasized that the reintroduction of the feature was a step toward better meeting user expectations[2]. Stephen Yip, CEO of Webull Pay, added that the integration of crypto into the broader platform is intended to mirror how investors increasingly manage their portfolios across multiple asset classes[1].

The decision to resume crypto trading came after a period of regulatory uncertainty in the U.S. In 2023, Webull suspended its crypto services amid increased regulatory scrutiny. However, after a year of evolving market conditions and investor feedback, the company determined that the environment had improved enough to justify the relaunch[2]. The platform now supports continuous trading, eliminating the need for users to rely on third-party services for digital asset management[1].

Webull’s return to the crypto trading space is also a strategic response to intensifying competition in the brokerage industry. As more firms incorporate crypto into their offerings, Webull’s reintroduction of the feature reinforces its position as a provider of a comprehensive suite of investment tools[3]. The company is now among the few major U.S. brokerages offering direct, real-time access to crypto assets, which could help attract a wide range of investors seeking diversified exposure[1].

From a product strategy perspective, the reintroduction of crypto trading reflects Webull’s efforts to align with the evolving expectations of its user base. By offering 24/7 access and support for over 50 digital assets, Webull aims to provide a flexible and convenient experience tailored to modern investors[1]. The success of this initiative will depend on the seamless integration of crypto services into the broader Webull ecosystem and the company’s ability to navigate the regulatory landscape while delivering value to its customers[2].

The broader industry context highlights a growing trend of digital asset integration into traditional finance. As the crypto market matures and gains more institutional credibility, platforms like Webull are playing a key role in bridging the gap between traditional and digital asset investing[3]. This development may encourage more investors to consider cryptocurrencies as part of their diversified portfolios, particularly as volatility and regulatory clarity remain significant concerns[3].

Webull’s crypto trading services are currently available in the U.S. and Brazil, with plans to expand to additional markets in the coming months[1]. The company, which serves over 24 million registered users globally across 14 markets, offers trading services for stocks, ETFs, options, futures, fractional shares, and now digital assets[1]. The reintroduction of crypto trading is part of a larger industry shift, as more brokerages begin to offer crypto as a core feature, blurring the lines between traditional and digital asset investing[1].

Source:

[1] https://www.investing.com/news/cryptocurrency-news/webull-brings-crypto-trading-back-to-main-us-platform-432SI-4209012

[2] https://www.cryptopolitan.com/webull-crypto-trading-for-us-users/

[3] https://www.coindesk.com/markets/2025/08/25/michael-saylor-s-strategy-added-3-081-bitcoin-bringing-stack-to-nearly-632-5k