Webull Expands Crypto Trading to Australia via Coinbase Partnership

Webull, the digital trading platform, has reintroduced cryptocurrency trading in Australia through a partnership with Coinbase Prime, just days after relaunching its crypto services in the United States following a two-year pause. Webull Australia now offers access to 240 cryptocurrencies, a significant expansion compared to its U.S. offering, which includes over 50 major assets such as Bitcoin, Ethereum, and Solana [1][2]. This move marks the second international expansion of Webull’s crypto services in a short period, following its domestic re-entry in the U.S. [5].

The timing of the Australian launch coincides with Webull’s U.S. re-launch on August 26, when the firm reintroduced real-time 24/7 crypto trading, a feature that was unavailable during its two-year absence from the market [4]. Anthony Denier, CEO of Webull, explained the return was driven by customer demand, emphasizing that removing crypto services in 2023 had gone against user expectations [1]. The firm’s reintegration into the crypto space suggests confidence in the evolving regulatory landscape and a renewed commitment to serving the digital asset market [2].

Webull’s expansion into Australia is part of a broader international strategy. The firm has already launched crypto trading in Brazil earlier this year and has expressed intentions to enter more markets in the coming months [1]. The platform’s integration of crypto into its main app, alongside features like Webull Pay, aims to streamline the trading experience and attract a wider user base [3].

The move is also notable given the Australian crypto industry’s recent calls for more proactive regulation. The industry has expressed concerns that the country risks falling behind global developments, particularly as other jurisdictions continue to refine their digital asset frameworks [1]. Webull’s entry into the Australian market could signal increased institutional and retail confidence in the region’s crypto environment.

From a financial performance perspective, Webull’s stock has shown limited movement following the re-launch. On the day of the U.S. re-entry, its shares closed down 2.67%, while on the following day, they traded nearly flat with a marginal increase of less than 0.3% [1]. Over the past five trading days, BULL has risen by 1.25% [1].

Webull’s return to the crypto market and its rapid international expansion highlight a broader trend of platforms seeking to integrate digital assets into mainstream trading services. However, the company will need to navigate ongoing regulatory shifts, market volatility, and competition from established players like Coinbase and Binance to sustain its growth. Its partnership model and app integration strategy may provide a competitive edge, but long-term success will depend on maintaining regulatory compliance and user trust in an evolving market.

Source:

[1] Cointelegraph (https://cointelegraph.com/news/webull-australia-crypto-services-united-states-reboot)

[2] CBS17.com (https://www.cbs17.com/business/press-releases/cision/20250825CN57316/webull-launches-crypto-trading-in-u-s)

[3] Invezz (https://invezz.com/news/2025/08/25/webull-corporation-reintegrates-crypto-trading-into-its-main-platform-for-us-users/)

[4] Investing.com (https://www.investing.com/news/cryptocurrency-news/webull-brings-crypto-trading-back-to-main-us-platform-432SI-4209012)

[5] Finance Magnates (https://www.financemagnates.com/forex/webull-brings-crypto-back-to-main-app-after-two-year-hiatus/)