Webull's Crypto Surge: Why Australia's Market Is Ready for Disruption

Webull, the U.S.-based digital investment platform, has rapidly expanded its cryptocurrency trading services to Australia, following a reintegration of crypto offerings in its U.S. market on August 25, 2025. The Australian launch, announced on August 27, 2025, offers users access to 240 cryptocurrencies through a partnership with Coinbase Prime. The move positions Webull as one of the lowest-cost options for crypto trading in Australia, with a 30 basis points spread [2].

Webull’s expansion into Australia is part of a broader global strategy to reintroduce digital asset services after a two-year hiatus. The firm previously suspended its U.S. crypto services in 2023 amid regulatory scrutiny and during its preparations for a public listing. However, the shift in the U.S. regulatory environment under the Trump administration—marked by a more crypto-friendly stance—has enabled Webull to reintegrate crypto trading into its main platform for U.S. users [4]. The company also launched crypto trading in Brazil earlier in 2025, using the region as a testing ground before moving into larger markets [4].

The Australian launch leverages Coinbase Prime’s infrastructure, which provides secure custody, real-time data, and trading capabilities. Webull Securities Australia’s CEO, Rob Talevski, emphasized that the move aligns with the company’s mission to offer investors the flexibility to trade digital assets alongside traditional securities. The platform now allows Australian users to trade cryptocurrencies through individual accounts, Self-Managed Super Funds (SMSFs), trusts, and company structures, expanding the integration of digital assets into various investment frameworks [2].

Webull’s U.S. CEO, Anthony Denier, stated that reintegrating crypto services into the main app was a response to customer demand. Prior to the relaunch, U.S. users had to use a separate application, Webull Pay, to access crypto trading. The consolidation simplifies the user experience and reflects a broader industry trend toward integrating traditional and digital asset services within a single platform [3]. This approach may set a precedent for other brokerage firms seeking to expand their offerings in response to evolving market demand [4].

The timing of Webull’s Australian entry coincides with growing calls from the local crypto industry for updated digital asset legislation. With regulatory clarity lagging behind global developments, industry stakeholders have urged the newly re-elected Labor government to accelerate legislative efforts. Webull’s expansion is therefore a strategic move, capitalizing on both market demand and the regulatory environment’s gradual evolution [1].

Webull now serves over 24 million users across 14 markets and operates under a NASDAQ listing (BULL). The company plans to expand its crypto offerings to additional regions in the coming months, though no specific targets have been disclosed. Webull’s success in integrating crypto services into its platform may encourage traditional brokers to follow suit, as hybrid platforms that support both traditional and digital assets gain traction among retail and institutional investors [4].

Source:

[1] Webull Launches Australian Crypto Services After US Reboot (https://cointelegraph.com/news/webull-australia-crypto-services-united-states-reboot)

[2] Webull Launches Crypto Trading in Australia (https://www.prnewswire.com/apac/news-releases/webull-launches-crypto-trading-in-australia-302539275.html)

[3] Webull Expands Crypto Trading to Australia Day After US Relaunch (https://www.financemagnates.com/forex/brokers/webull-expands-crypto-trading-to-australia-day-after-us-relaunch/)

[4] Webull Expands Crypto Trading to Australia Just Two Days After US Return (https://bravenewcoin.com/insights/webull-expands-crypto-trading-to-australia-just-two-days-after-us-return)