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Amazon shares rose 2.13% to $230.81 in pre-market trading after announcing a strategic partnership with JetBlue Airways to provide satellite internet service through its Project Kuiper constellation. The deal represents Amazon's first airline customer for its low-Earth orbit satellite network, aiming to compete with SpaceX's Starlink service. JetBlue will install Kuiper technology on its fleet starting in 2027, marking a significant validation of Amazon's $10 billion satellite internet venture.

Amazon shares rose 2.13% to $230.81 in pre-market trading following the announcement of a strategic partnership with JetBlue Airways to provide satellite internet service through its Project Kuiper constellation. The deal marks Amazon's first airline customer for its low-Earth orbit satellite network, aiming to compete with SpaceX's Starlink service. JetBlue will install Kuiper technology on its fleet starting in 2027, representing a significant validation of Amazon's $10 billion satellite internet venture.

Under the partnership, JetBlue will integrate Project Kuiper's low Earth orbit satellite technology into about a quarter of its fleet, with the rollout beginning in 2027 and expected to be complete in 2028. The collaboration is a significant win for Amazon, which has been working to build a constellation of internet-beaming satellites in low-Earth orbit. The service will compete directly with Elon Musk's Starlink, which currently dominates the market and has 8,000 satellites in orbit [1].

JetBlue's decision to adopt Project Kuiper is part of a broader effort by U.S. airlines to improve their in-flight Wi-Fi, which has long been criticized for slow speeds and high prices. The airline has been offering free in-flight internet through a partnership with Viasat, which operates a network of geostationary, or GEO, satellites. However, JetBlue is exploring a multi-orbit solution in the future, combining both low Earth orbit (LEO) and GEO networks [3].

Amazon's Project Kuiper aims to deliver fast, reliable connectivity to customers and communities around the world. Its low Earth orbit satellites provide lower latency and more reliable service than traditional satellite systems. The aviation-grade customer terminal can support streaming and other bandwidth-intensive activities during flight [2].

The partnership with JetBlue represents a significant step for Amazon in expanding its satellite internet service. The company recently signed an agreement with European plane maker Airbus to integrate Project Kuiper's connectivity solution into their aircraft catalog. As Amazon continues to expand the Kuiper constellation, this partnership with JetBlue is expected to support its vision to keep customers connected, no matter where they’re headed [2].

The demand for in-flight Wi-Fi has increased in recent years as the use of streaming services, social media, and cloud platforms among travelers has climbed. JetBlue, which has long been a leader in onboard connectivity, is looking to enhance its Fly-Fi service with the new technology. "Our agreement with Project Kuiper marks an exciting leap forward for us as the hands-down leader in onboard connectivity," said Marty St. George, president of JetBlue [2].

References:
[1] https://www.cnbc.com/2025/09/04/jetblue-in-flight-wifi-amazon-kuiper-satellite.html
[2] https://www.aboutamazon.com/news/innovation-at-amazon/jetblue-amazon-project-kuiper-in-flight-wifi-partnership
[3] https://www.reuters.com/business/media-telecom/jetblue-enhance-onboard-wi-fi-with-amazons-kuiper-network-by-2027-2025-09-04/