Web3 Meets Football: LBank's $100M Bonus Drives Inclusive Trading

LBank, a prominent global cryptocurrency exchange, launched its $100M Bonus Pro program on September 26, 2025, as part of its sponsorship of the Argentine National Football Team (AFA). The initiative aims to democratize futures trading by offering a no-strings-attached incentive pool, marking one of the largest campaigns in the industry. The program aligns with LBank's broader vision to merge Web3 innovation with global sports culture, leveraging the AFA's international reach to expand its user base.

The $100M Bonus Pro features two key components: a $100 welcome bonus for new users and a 100% deposit match with no caps or trading thresholds. Unlike traditional promotions, the program eliminates hidden conditions, allowing participants to scale rewards proportionally to their trading activity. LBank emphasizes accessibility, enabling both novice and experienced traders to benefit without initial financial commitments. The campaign's design reflects a shift toward user-centric incentives, positioning LBank as a leader in fostering inclusive crypto adoption.

Within five days of its launch, the program distributed $50.03 million in rewards, with over 1 billion global impressions generated. By October 1, 2025, LBank reported surpassing 20 million registered users and daily trading volumes exceeding $8.5 billion, a 112.5% year-on-year increase. The exchange's spot market share reached 3.1%, solidifying its reputation as a top-100x gems hub. These metrics underscore the program's immediate success in attracting global attention and reinforcing LBank's operational resilience, including a nine-year track record of zero security incidents.

LBank's partnership with the AFA is a strategic move to bridge Web3 and sports culture. The exchange highlights shared values such as ambition, resilience, and teamwork, framing the campaign as more than a financial incentive. By aligning with a globally recognized football team, LBank aims to demystify crypto for broader audiences while leveraging the AFA's fanbase to drive engagement. The collaboration also includes plans for exclusive community initiatives and support for the team during the 2026 World Cup.

The Bonus Pro campaign reflects broader trends in crypto adoption, particularly in regions like the Asia-Pacific, where trading volumes surged to $2.36 trillion in 2025Asia-Pacific Surges Ahead in Global Crypto Adoption With $2.36T Trading Volume^[4]. LBank's focus on user experience-such as its integration with TradingView for advanced charting tools-addresses barriers to entry for retail traders. The program's success aligns with growing institutional interest in Bitcoin treasuries, as seen in South Korea's $40 million Bitcoin allocation by BitplanetSouth Korea’s Institutional Bitcoin Adoption: A Strategic Hub for Asian Crypto Markets^[5]. These developments highlight crypto's evolving role as a mainstream asset class, supported by both retail and institutional demandSouth Korea’s Institutional Bitcoin Adoption: A Strategic Hub for Asian Crypto Markets^[5].

Looking ahead, LBank plans to expand its Web3 ecosystem through partnerships and product innovations. The exchange's recent milestones, including leading 100x Meme asset listings and pioneering 100x gems, position it as a key player in the altcoin market. As the $100M Bonus Pro continues, LBank aims to further integrate decentralized finance with global cultural movements, reinforcing its mission to build a borderless, user-driven trading environment.