Wealthy Millennials and Gen Z: Redefining Philanthropy

The philanthropic landscape is undergoing a significant transformation, driven by the rising influence of wealthy millennials and Generation Z. These generations, born between the mid-1980s and early 2010s, are reshaping the way wealth is distributed and invested, prioritizing impact and sustainability over traditional charitable giving.


Millennials and Gen Z are more likely to engage with causes they care about, using their wealth and influence to drive change. According to a study by the deVere Group, almost 73% of millennials and Generation Z around the world consider Environmental, Social, and Governance (ESG) factors important to their investment portfolios. This focus on ESG criteria reflects their desire to create a positive impact through their investments and philanthropy.


The shift in giving strategies among millennials and Gen Z is motivated by a desire for transparency, accountability, and impact. They are more likely to support organizations that align with their values and demonstrate a clear impact on the causes they care about. This focus on impact investing and socially responsible investing (SRI) strategies is driving a new wave of philanthropy, one that prioritizes tangible results and long-term change.

One example of this trend is the increasing popularity of impact investing platforms, which allow investors to directly own shares in companies making a difference. Inyova, a Swiss impact investing platform, has seen a surge in interest from millennials and Gen Z, who are eager to invest in companies that align with their values and create a positive impact.


Non-profit organizations and charities are adapting their strategies to engage and attract millennial and Gen Z donors. They are increasingly focusing on transparency, accountability, and impact, using data and storytelling to demonstrate the results of their work. By embracing these values and aligning with the priorities of these generations, non-profits can tap into a new wave of philanthropy that prioritizes tangible results and long-term change.

In conclusion, wealthy millennials and Generation Z are redefining philanthropy, prioritizing impact and sustainability over traditional charitable giving. Their focus on ESG criteria, impact investing, and socially responsible investing is driving a new wave of philanthropy, one that is more transparent, accountable, and focused on creating a positive impact. As these generations continue to gain influence, their philanthropic preferences will shape the future of giving and drive meaningful change.