Wayfair (W) Stock Price Target Increased by Stifel to $56.00

Stifel analyst Mark Kelley has raised the price target for Wayfair (W) from $32 to $56, representing a 75% increase. The company continues to trade on the NYSE, with a one-year average target price of $49.35 and a current price of $67.42. The average brokerage recommendation is 2.4, indicating "Outperform" status.

Stifel analyst Mark Kelley has raised the price target for Wayfair (NYSE:W) from $32 to $56, representing a 75% increase. This upward revision reflects the analyst's optimism about the company's future prospects and performance. Wayfair continues to trade on the NYSE, with a one-year average target price of $49.35 and a current price of $67.42. The average brokerage recommendation is 2.4, indicating an "Outperform" status [1].

The latest earnings report from Wayfair showed a significant improvement in its financial performance. The company reported a revenue increase to $2.73 billion, surpassing analysts' expectations and improving earnings per share from a loss of ($0.32) to a gain of $0.10. This positive earnings report has likely contributed to the upward revision in the price target by Stifel [1].

Wayfair's stock has also been the subject of several other analyst reports, with various firms adjusting their price targets and ratings. Canaccord Genuity Group, for instance, raised its price target to $70, while Zelman & Associates increased its target to $72.00. Despite these positive revisions, some analysts have maintained a more cautious stance, with Loop Capital restating a "sell" rating and issuing a $35.00 price objective [1].

Institutional investors have also shown interest in Wayfair, with notable increases in positions from Vanguard Group and Sterling Capital Management. These institutional investors now own 89.67% of Wayfair's stock, indicating a strong level of confidence in the company's prospects [1].

Looking ahead, Wayfair faces several challenges, including intense competition in the e-commerce sector and the ongoing impact of the COVID-19 pandemic. However, the company's recent financial performance and the positive analyst ratings suggest that investors may find value in Wayfair's long-term growth prospects.

References:
[1] https://www.marketbeat.com/instant-alerts/canaccord-genuity-group-boosts-wayfair-nysew-price-target-to-7000-2025-07-28/