Wayfair CFO Gulliver Emphasizes Necessity of Nimble Forecasting Amid Ongoing Uncertainty
ByAinvest
Wednesday, Dec 3, 2025 10:08 pm ET1min read
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Wayfair CFO Kate Gulliver emphasizes the importance of a nimble finance team in navigating economic uncertainty. The team's agility enables quick forecasting changes and integration with commercial-facing business teams. Gulliver focuses on the contribution margin, aiming for a 15% or higher rate, and is committed to keeping costs tight to achieve this goal for 2026.
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