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Wayfair Announces "Black Friday in July" Sale from July 24 to July 28 with Up to 80% Off Discounts
ByAinvest
Thursday, Jul 17, 2025 9:05 am ET1min read
Wayfair plans to hold a "Black Friday in July" event from July 24 to July 28, offering up to 80% off on various products. The five-day sale aims to kick-start the holiday shopping season early.
Wayfair, a leading online retailer of home goods and furniture, has announced a significant early holiday shopping event, dubbed "Black Friday in July." The event will run from July 24 to July 28, offering up to 80% off across all categories [1]. This five-day sale aims to kick-start the holiday shopping season, providing consumers with substantial savings on various products.The event will feature a variety of promotions, including 24-hour flash deals, limited-quantity doorbusters, and bonus savings for Wayfair Rewards members. These deals will be available on Wayfair's main site and across its family of brands, such as AllModern, Joss & Main, and Birch Lane [1].
Jon Blotner, President of Commercial and Operations at Wayfair, commented on the event, stating, "This event delivers value and variety to help consumers refresh their homes and businesses just in time for back-to-school and the fall season." This initiative underscores Wayfair's strategy to capitalize on the early holiday shopping season, potentially driving increased sales and customer engagement.
In addition to the main event, Wayfair offers a range of ongoing promotions and coupons. For instance, customers can receive 15% off their orders with the code "15%OFF" [2]. Moreover, new customers can get a 10% discount by signing up for email newsletters [2]. These ongoing promotions complement the "Black Friday in July" event, providing consumers with additional opportunities to save.
Wayfair's "Black Friday in July" event is a strategic move to capture a larger share of the holiday shopping market. By offering substantial discounts early in the season, the company aims to attract price-sensitive consumers and build anticipation for the upcoming holiday shopping period.
References:
[1] https://www.nasdaq.com/articles/wayfair-announces-80-across-all-categories-five-day-shopping-event
[2] https://www.coupons.com/coupon-codes/wayfair
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