K Wave Media Plans $500 Million Stock Issue for Bitcoin Treasury Strategy

K Wave Media, Inc. has announced its plans to issue up to $500 million in common stock, with the proceeds from this sale intended to support the company's Bitcoin-centric digital asset treasury strategy. This initiative is part of a broader effort to expand K Wave's content and K-POP related businesses. The company aims to allocate a significant portion of the funds to the purchase, long-term holding, and yield optimization of Bitcoin (BTC), positioning itself as one of the first publicly traded media companies to integrate BTC directly into its core treasury operations. Additionally, K Wave plans to operate Bitcoin Lightning Network nodes and invest in Bitcoin-native infrastructure to enhance decentralization and facilitate on-chain transaction rewards.

K Wave Media is aspiring to become the "Korean version of Metaplanet," drawing inspiration from Japan’s Metaplanet Inc., which achieved significant success in 2024 and 2025 by adopting a Bitcoin reserve strategy. By combining public market access with a focused Bitcoin treasury initiative, K Wave believes it can attract investors across Asia and globally. The company's asset treasury strategy includes acquiring and holding BTC as a primary corporate reserve asset, reinvesting BTC yields into additional Bitcoin purchases and infrastructure initiatives, and allowing consumers to purchase K Wave's content and K-pop merchandising using BTC in a Web3 environment. This strategy aims to strengthen K Wave's balance sheet with the world’s most secure and decentralized digital currency, aligning itself with the growing global Bitcoin economy and Web3 future.

Choi Pyeungho, Chairman of the Board of K Wave Media, expressed his support for the company's bold adoption of Bitcoin as a treasury reserve asset, highlighting the convergence between digital media and decentralized finance. Ted Kim, Co-Interim CEO of K Wave Media, emphasized the company's commitment to reimagining the future of media and finance, stating that Bitcoin offers not just a store of value but a foundation for innovation, independence, and global scalability. By embedding BTC into its core strategy, K Wave aims to reinforce its commitment to decentralization, agility, and future-facing value creation, further assisting the company in producing Korea’s best content and positioning itself within the K-POP ecosystem.

Founded in 2023 and headquartered in the Cayman Islands, K Wave Media Ltd is a diversified entertainment company with operating companies in Korea producing high-quality K-content, K-pop merchandising, and K-entertainment investments. The company focuses on creator empowerment and blockchain integration, delivering unique customer experiences to a global audience. K Wave is redefining the intersection of entertainment, technology, and finance by building an ecosystem that supports decentralized ownership, real-time creator monetization, and crypto-native engagement.