Warner Bros Discovery Surges to 130th Most Traded Stock with $598 Million Turnover

On March 27, 2025, Warner Bros. Discovery (WBD) experienced a significant surge in trading volume, with a total turnover of $598 million, marking a 67.84% increase from the previous day. This substantial rise in trading activity positioned WBD as the 130th most traded stock for the day. However, despite the high trading volume, the stock price of WBD closed the day with a slight decrease of 0.18%.

Warner Bros. Discovery's recent earnings report has sparked considerable interest among investors. The company announced its projection that the subscriber base for its streaming service, Max, will reach 150 million by 2026. This ambitious target reflects the company's confidence in its direct-to-consumer strategy and its ability to attract a larger audience to its streaming platforms.

In the options market, there has been notable activity surrounding WBD. Large investors have been taking both bullish and bearish stances, with a slight lean towards bearish sentiment. The options trades indicate a price target range for WBD between $10.00 and $15.00 over the next quarter. This range suggests that while there is optimism about the stock's potential, there are also concerns about its near-term performance.

Analysts have been closely monitoring WBD, with several recent ratings and price targets issued. Barrington Research and Citigroup both maintain a positive outlook, with target prices of $16.00 and $15.00, respectively. However, Rosenblatt has a neutral rating with a target price of $13.00, while Benchmark has downgraded its rating to Buy with a target price of $18.00. These varied opinions reflect the mixed sentiment among analysts regarding WBD's future prospects.

Additionally, Prudential Financial Inc. increased its position in WBD by 30.3% during the fourth quarter, indicating continued institutional interest in the company. This move suggests that despite the recent volatility, some investors remain bullish on WBD's long-term potential.