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In the ever-shifting landscape of global entertainment,
Discovery (WBD) has embarked on a bold and necessary journey to redefine its identity. The company's strategic restructuring-splitting into two distinct entities-represents more than a corporate reorganization; it is a calculated response to the existential challenges of a post-linear TV world. With EBITDA growth in the Studios and Streaming segments surging and debt reduction efforts gaining momentum, WBD's transformation is beginning to yield tangible results. Yet, as with any high-stakes gamble, the path forward is fraught with both promise and peril.WBD's third-quarter 2025 results underscore a pivotal shift in its financial trajectory. Total revenues fell 6% year-over-year to $9.0 billion, a drag from the absence of the 2024 Olympics and cord-cutting trends
. However, Adjusted EBITDA rose 2% to $2.5 billion, driven by the Streaming and Studios segments . The Streaming division alone contributed $1.3 billion in EBITDA-a stark contrast to its $2.5 billion loss three years ago . This turnaround is not accidental. It reflects a disciplined focus on monetizing high-value content, expanding global subscriber bases , and optimizing pricing strategies.
The Studios segment, meanwhile, is on track to exceed $2.4 billion in EBITDA for 2025, with a $3 billion target on the horizon
. Blockbusters like Superman and Weapons have bolstered theatrical and home entertainment revenues, while a streamlined studio structure-reorganized into four divisions-aims to maximize efficiency . These gains are critical, as they offset declines in the Global Linear Networks segment, which remains vulnerable to cord-cutting and shifting consumer preferences .At the heart of WBD's transformation is its decision to split into two publicly traded companies: Warner Bros. (Streaming & Studios) and Discovery Global Media (Linear Networks). This separation, expected by mid-2026, is designed to unlock value by allowing each entity to pursue distinct strategies. The Streaming & Studios division will consolidate HBO, Max, DC Studios, and Warner Bros. Pictures, creating a powerhouse focused on storytelling and global streaming expansion
. Discovery Global Media, meanwhile, will house CNN, TNT Sports, and Discovery+, leveraging its strengths in live content and digital products .This move addresses a fundamental problem: the incompatibility of streaming's long-term growth model with the declining economics of linear TV. As one analyst noted, "Managing two distinct business models under one roof has become untenable"
. By separating, can allocate capital more effectively, streamline operations, and tailor strategies to each business's unique challenges. For example, the Streaming & Studios entity can reinvest in content and technology, while Discovery Global Media can focus on monetizing its sports and news franchises through digital innovation .WBD's financial discipline has been a cornerstone of its turnaround. The company has reduced its net leverage ratio to 3.3x EBITDA, supported by a $1.0 billion debt repayment in Q3 2025
. Over the past year, it has slashed $20 billion in debt, leaving net debt at $3.3 billion . This progress has not come without cost. Restructuring expenses, including a $1.3 billion pre-tax charge in Q3 2025 , and workforce reductions-such as a 10% cut in the Motion Picture division-have temporarily pressured earnings . However, these measures are essential for long-term stability.
Operational efficiency has also improved. The company's use of cloud infrastructure, for instance, has yielded 60% cost savings in machine learning inference, accelerating content production and reducing overhead
. Such innovations are critical as WBD competes with industry giants like Netflix and Disney, which have deeper pockets and more established streaming ecosystems .The market has taken notice. KeyBanc Capital Markets raised its price target for WBD from $13 to $18, citing "strong earnings and strategic clarity"
. S&P Global projects adjusted EBITDA will remain around $9 billion for the next three years, factoring in the linear TV segment's decline . Meanwhile, Zacks Investment Research estimates WBD's 2025 earnings per share at 36 cents, a dramatic improvement from a $4.62 loss in 2024 .Critics, however, caution that EBITDA growth may moderate in 2026 as the company balances profitability with strategic investments
. Declining average revenue per user (ARPU) in the U.S. and ongoing amortization costs remain hurdles . Yet, the broader narrative is one of resilience. As WBD CEO David Zaslav noted, the post-separation Warner Bros. could command a valuation comparable to Netflix's, potentially reaching $30 per share .Warner Bros. Discovery's strategic transformation is a high-stakes bet, but one that aligns with the realities of the modern entertainment industry. By separating its businesses, reducing debt, and focusing on core strengths, WBD is positioning itself to compete in a world where streaming dominance and content differentiation are paramount. While challenges persist-ranging from ARPU pressures to competitive threats-the company's EBITDA growth and operational improvements suggest a path to sustainable value creation. For investors, the question is not whether WBD can succeed, but how quickly it can adapt to the next wave of disruption.
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