Warner Bros. Discovery CEO Zaslav Turns His Attention to the NFL with Bleacher Report Deal

Warner Bros. Discovery (WBD) CEO David Zaslav is making waves in the sports media landscape with a strategic move that could significantly enhance his company's competitive position. In a recent development, WBD's Bleacher Report has struck a multiyear content partnership with the NFL, securing access to game footage and in-game field access for new projects. This deal comes on the heels of a similar agreement with the NBA, further bolstering WBD's sports content portfolio.

The NFL deal with Bleacher Report aligns with WBD's broader sports strategy in several ways. First, it targets a younger audience by providing game footage and in-game field access, allowing Bleacher Report to create engaging content tailored to this key demographic. This strategy is in line with WBD's goal to become a major sports hub for this age group.

Second, the deal takes a cost-effective approach by focusing on highlights and international games instead of bidding on the full package of live sports rights. This strategy allows WBD to maintain a presence in the sports landscape without breaking the bank.

Third, the partnership adds to WBD's growing portfolio of sports rights, which includes MLB, NHL, French Open, NASCAR, Unrivaled, Big East, and AEW. This diversification helps WBD maintain a robust sports offering despite not having NFL or NBA live game rights.

Lastly, the NFL deal strengthens WBD's digital presence by allowing Bleacher Report to create new shows and use NFL highlights in existing ones, further enhancing its platform's value and attracting more viewers.



This strategic move by WBD demonstrates its commitment to becoming a major sports hub for a younger audience while saving money on the most expensive live rights. By securing a mix of sports content, WBD is well-positioned to compete in the digital sports media landscape and attract a larger audience.

In conclusion, the NFL deal with Bleacher Report is a smart and strategic move by Warner Bros. Discovery, aligning with its broader sports strategy and enhancing its competitive position in the digital sports media landscape. By focusing on highlights, international games, and sublicensing deals, WBD can create value for its platforms without overpaying for content. As the sports media landscape continues to evolve, WBD's strategic approach to sports rights acquisition will be crucial in maintaining its relevance and success.