Walter Sun on SAP's Journey to Simplify Enterprise Systems with AI

Walter Sun, SVP and Global Head of AI at SAP, is focused on solving application chaos in large enterprises through a conversational interface called Joule. Launched in September 2023, Joule handles tasks across SAP's entire application portfolio, with 80% coverage of common scenarios. Joule operates through "omnipresence," maintaining conversational context while executing tasks across multiple systems. SAP aims to embed over 130 out-of-the-box AI capabilities across its cloud portfolio by 2025.

SAP, a global leader in enterprise applications and business AI, has announced the official launch of SAP Labs Vietnam, a new digital innovation hub located in Ho Chi Minh City. The company plans to invest over 150 million Euro over the next five years to support product development and strengthen Vietnam's position as a dynamic technology market in Southeast Asia [1].

SAP Labs Vietnam will focus on sustainable digital supply chains and intelligent enterprise solutions enabled by AI. The hub is expected to grow from its current 200 employees to 500 by 2027, with 350 new hires in 2025 alone. SAP is also collaborating with top Vietnamese universities to nurture local tech talent and provide career pathways in advanced areas such as data analytics, AI, and software engineering [1].

Walter Sun, SVP and Global Head of AI at SAP, is focused on solving application chaos in large enterprises through a conversational interface called Joule. Launched in September 2023, Joule handles tasks across SAP's entire application portfolio, with 80% coverage of common scenarios. Joule operates through "omnipresence," maintaining conversational context while executing tasks across multiple systems. SAP aims to embed over 130 out-of-the-box AI capabilities across its cloud portfolio by 2025 [2].

The AI in packaging design market is projected to grow significantly, reaching USD 7,877.0 million by 2033, growing at a CAGR of 12.2% from 2025 to 2033. The generative design AI segment led the market in 2024, accounting for 37.2% of global revenue, driven by its ability to quickly generate optimized design variations [2].

SAP's investment in Vietnam reflects the country's growing strategic importance to SAP's global business and the increasing demand for localized innovation in key markets such as Korea and Japan. Vietnam's rapid digital transformation and its young, tech-savvy workforce make it a vital pillar in SAP's global vision for sustainable growth and inclusive innovation [1].

References:
[1] https://e.theleader.vn/sap-positions-vietnam-as-key-rd-hub-with-150-million-investment-d41523.html
[2] https://www.grandviewresearch.com/industry-analysis/ai-packaging-design-market-report