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Walmart Unveils Immersive Online Stores to Lure Gen Z Spend
ByAinvest
Wednesday, Aug 13, 2025 5:58 am ET1min read
Walmart is launching new immersive online storefronts to attract Gen Z and Alpha customers, with virtual reality-inspired environments, influencer curation, and gamified experiences. The initiative, Walmart Realm, aims to capture the attention of Generation Z, which commands over $360 billion in spending power in the US. The move supports Walmart's eCommerce business, which achieved profitability in Q1.
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