Walmart Takes On Amazon with 6 Days of Deals Ahead of Prime Day

Walmart launches 6 days of deals starting July 8 to compete with Amazon's Prime Day. The event will offer discounts on thousands of products, including technology, back-to-school supplies, fashion, and toys. Walmart aims to attract price-sensitive consumers and increase sales. TipRanks rates Walmart as a Strong Buy with a consensus price target of $120.

Walmart Inc. (WMT) is set to launch a six-day deals event starting July 8, aiming to compete with Amazon's Prime Day. The event, dubbed "Walmart Deals," will run from July 8 to 13, offering discounts on thousands of products across various categories, including technology, back-to-school supplies, fashion, and toys. Walmart's initiative is designed to attract price-sensitive consumers and boost sales during the back-to-school season [2].

The Walmart Deals event will feature significant discounts, with early access available to Walmart Plus members starting July 7 at 7 p.m. ET. This early access provides loyal customers with an advantage in securing the best deals. The event promises major savings on popular items such as a 32-inch Samsung Smart Monitor for $199 (was $299.99) and a Dyson V7 Cordless Vacuum for $229.99 (was $399.99) [2]. Additionally, Walmart Plus members will benefit from perks such as free shipping and returns, free same-day grocery and pharmacy delivery, and more [1].

In contrast, Amazon's Prime Day will run from July 8 to 11, offering its own set of deals but requiring a Prime membership. Prime Day is known for its extensive discounts, but the membership fee of $14.99 per month or $139.99 annually can be a barrier for some consumers. Walmart, however, offers its deals event without a membership requirement, making it accessible to a broader range of shoppers [1].

Walmart's strategic timing and value-driven approach could attract early back-to-school spending as rising costs pressure family budgets. The company is positioning itself as a top destination for summer savings and early school prep, offering a broader assortment of essentials and high-demand items at compelling prices [2]. This competitive stance is crucial for Walmart, as it faces intense competition from retailers like Target and Amazon, which are also intensifying their back-to-school strategies [2].

From a financial perspective, Walmart's stock has gained 44.3% in the past year compared to the industry's growth of 43.6%. The company's forward price-to-earnings ratio of 35.96X is above the industry average of 33.05X, indicating a relatively high valuation. However, the Zacks Consensus Estimate for Walmart's fiscal 2026 earnings implies year-over-year growth of 3.6%, with a more substantial year-over-year uptick of 11.7% projected for fiscal 2027. This suggests a positive outlook for the company's future performance [3].

In conclusion, Walmart's six-day deals event presents a strong competitive offering to Amazon's Prime Day, with a focus on accessibility and value. The event is well-timed to capitalize on back-to-school shopping trends and could significantly boost sales for the retailer. Investors and financial professionals should closely monitor Walmart's performance during this period and consider the company's strategic positioning in the competitive retail landscape.

References:
[1] https://www.kiplinger.com/personal-finance/deals/reason-why-walmart-deals-better-than-amazon-prime-day
[2] https://finance.yahoo.com/news/walmart-set-win-big-back-131300654.html
[3] https://www.cnet.com/deals/walmart-anti-prime-daydeals-2025-07-07/