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Walmart's Strategic Dominance: Navigating Tariffs and E-Commerce Growth to Outperform in FY26

Clyde MorganThursday, May 15, 2025 7:55 am ET
14min read

In an era of escalating trade tensions and digital retail disruption, Walmart (WMT) has emerged as a paragon of strategic resilience. Its Q2 FY2026 results, reaffirmed guidance, and execution of high-margin adjacencies position it to outperform peers under tariff pressures, making it a compelling defensive yet growth-oriented play. With a $95.88 share price as of May 13, 2025, Walmart’s valuation remains undervalued relative to its earnings trajectory. Let’s dissect the catalysts driving this thesis and why now is the time to buy.

Financial Resilience: Beating EPS and Revenue Estimates

Walmart’s Q2 FY2026 results underscored its operational discipline. Despite headwinds from tariffs and leap-year comparisons, the company reported $172.1 billion in revenue, a 9.5% YoY increase, with all segments—U.S. stores, International, and Sam’s Club—contributing to growth. Adjusted EPS came in at $0.66, comfortably surpassing the $0.63 consensus. The U.S. segment’s 4.2% comparable sales growth, driven by traffic and unit sales, highlights Walmart’s unmatched scale and pricing power. Meanwhile, International divisions like Mexico (Walmex) and Flipkart (India) delivered 8.3% constant currency sales growth, signaling robust global expansion.

The reaffirmed FY2026 guidance of $2.50–$2.60 EPS reflects confidence in margin resilience. Even with headwinds from tariffs and integration costs (e.g., Vizio acquisition), Walmart’s focus on cost reduction—including a 40% drop in U.S. e-commerce delivery costs—ensures profitability. A would reveal an undervalued stock, trading at 37x forward P/E, justified by its growth levers.

E-Commerce and Tech: The Margin Story

Walmart’s e-commerce shift is no longer an experiment—it’s a profit engine. U.S. e-commerce sales surged 22%, with store-fulfilled delivery growing 50%, while Walmart China’s one-hour grocery deliveries jumped 28%. Crucially, margins improved as the company cut delivery costs and optimized its 373 new stores/warehouses built in FY2025. Generative AI is further driving efficiency: Walmart used AI to enhance its product catalog, creating 850 million data points—a task that would have required 100x the current workforce without automation. This tech-driven agility ensures Walmart stays ahead of Amazon in last-mile logistics and customer experience.

Advertising and Marketplace Synergies: The Next Profit Frontier

Walmart’s $4.4 billion advertising revenue (up 26% YoY) is a hidden gem. Its platform ecosystem—Walmart+, marketplace sellers, and AI-powered ad targeting—is monetizing its 150 million+ weekly customers. The Walmart Connect ad platform grew 30%, while marketplace sales in the U.S. rose 32%, creating a flywheel of traffic and seller commissions. The bettergoods and No Boundaries private brands, now generating over $1 billion annually, further insulate margins from tariff impacts. These adjacencies are critical as Walmart transitions from a brick-and-mortar retailer to a digital-first, platform-driven powerhouse.

Tariff Mitigation: Pricing Discipline and Diversification

While tariffs remain a risk, Walmart’s $681 billion FY2025 revenue base provides scale to absorb costs. Its 7,200 price rollbacks in U.S. stores, coupled with private-label dominance (e.g., Member’s Mark), maintain affordability. Internationally, Flipkart’s expansion into 200+ Indian cities and Walmart China’s grocery delivery network reduce reliance on tariff-hit markets. CEO Doug McMillon’s “people-led, tech-powered” model ensures Walmart stays competitive even as trade policies shift.

Investment Thesis: Buy Now with a 15% Upside

With a $95.88 share price, Walmart is primed for a 12-month target of $111, based on FY2026’s $2.61 EPS consensus and a 42.5x P/E (reflecting its growth trajectory). Analysts have raised price targets to $111, citing margin expansion and e-commerce synergies. The 13% dividend hike to $0.94 annually adds further stability.

would highlight its superior yield and cash flow consistency.

Final Call: Walmart’s Resilience Justifies Aggressive Buying

Walmart’s Q2 beat, margin improvements, and diversified growth engines make it a buy for investors seeking stability and upside in volatile markets. With $22 billion/year in capex fueling automation and omnichannel dominance, Walmart isn’t just surviving—it’s redefining retail. Act now before the market catches up to its true value.

Target Price: $111 (15% upside) | Risk Rating: Low to Moderate

JR Research

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