Walmart Shares Surge 15.82% in Four Days, Trading Volume Ranks 19th as Sam's Club Expansion Aims to Rival Costco

Walmart (WMT) shares rose 2.08% on April 14, 2025, marking the fourth consecutive day of gains, with a total increase of 15.82% over the past four days. The company's trading volume reached 26.19 billion, ranking 19th in the day's market activity.

Walmart is strategically expanding its Sam's Club business to better compete with Costco. This expansion plan focuses on leveraging technology, enhancing digital capabilities, and strengthening member loyalty to challenge its primary competitor, Costco. The move is part of Walmart's broader strategy to attract higher-income shoppers and diversify its profit drivers, including advertising, memberships, and its Sam's Club business.