Walmart Helps Families Save with Lower Priced School Supplies and Trendy Fashion Brand Weekend Academy

Walmart is offering lower prices on the 14 most popular back-to-school supplies compared to last year, with over 200 rollbacks, 100+ supplies under $1, and 2,000+ under $10. The retailer is also introducing Weekend Academy, a private fashion brand for tweens, with on-trend styles available for under $15. Customers can find their school supply list on Walmart.com and get everything they need for the first day of school for under $65.

Walmart has announced significant price reductions on the 14 most popular back-to-school supplies, aiming to make the shopping experience more affordable for families. According to a new survey, 70% of Walmart customers plan to spend more time searching for discounts during this year's back-to-school shopping [1].

Key Insights:
- Walmart is offering the 14 most popular supplies at prices lower than last year.
- Over 200 rollbacks, 100+ supplies under $1, and 2,000+ supplies under $10 are available.
- The retailer has introduced Weekend Academy, a private fashion brand for tweens, with on-trend styles available for under $15.
- Customers can find their school supply list on Walmart.com and get everything they need for the first day of school for under $65.

Walmart's efforts to reduce prices come at a time when families are increasingly looking for ways to save money. The retailer has also made it easier for customers to find their school supply lists and purchase them conveniently with one-click baskets for pickup or delivery in as fast as one hour.

The introduction of Weekend Academy, Walmart's newest fashion brand for tweens, is designed to offer trendy, affordable looks for the first day of school. With prices starting at just $2 per day, families can also secure essential back-to-school supplies, including backpacks and lunches, for a total of just $16.

Denise Incandela, EVP, Fashion, Walmart U.S., stated, "We understand how important it is for families and teachers to save time and money when preparing for the school year. As the go-to destination for back-to-school shopping, we’re proud to offer another year of incredible value—including school supplies, must-have styles, and essentials" [2].

References:
[1] https://www.usatoday.com/story/shopping/2025/07/11/back-to-school-shopping-cart-comparison-best-deals-walmart-amazon/84410247007/
[2] https://www.businesswire.com/news/home/20250715789764/en/Walmart-helps-students-get-first-day-fresh-with-school-supplies-priced-lower-than-last-year