Walmart's fintech arm OnePay to add Bitcoin and Ether trading to its app later this year, expanding its digital wallet appeal and challenging PayPal, Venmo, and Cash App.
ByAinvest
Friday, Oct 3, 2025 10:43 am ET2min read
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The new feature, which will allow users to buy, hold, and sell Bitcoin and Ethereum, is expected to roll out in partnership with crypto infrastructure startup Zerohash. This collaboration will enable OnePay to offer secure custody and trading services without having to develop the technology in-house [2]. Users will be able to store their cryptocurrencies directly in their OnePay wallets and convert them into cash for shopping, settling card balances, or making bill payments, thereby integrating crypto into everyday spending.
OnePay's expansion into cryptocurrency trading is part of its broader vision to create an "everything app" that combines traditional banking with modern digital services. The fintech has already offered high-yield savings accounts, credit and debit cards, buy now, pay later (BNPL) loans, and wireless phone plans. By adding Bitcoin and Ethereum trading, OnePay aims to position itself alongside global super apps like WeChat, which dominate overseas markets by integrating payments, social features, and financial tools into a unified ecosystem [1].
Despite being relatively young, OnePay has already made a significant impact in the crowded finance app market. The app currently ranks No. 5 among free finance apps on Apple’s App Store, surpassing well-established players such as JPMorgan Chase, Robinhood, and Chime. This success is notable because nearly all of OnePay’s closest rivals already provide crypto services [1]. By adding Bitcoin and Ethereum trading, OnePay is closing the competitive gap while strengthening its appeal to younger, tech-savvy consumers.
OnePay benefits from Walmart's powerful distribution channel, which serves around 150 million U.S. shoppers each week through its stores and online platforms. The OnePay app is tightly integrated into Walmart’s checkout systems, allowing customers to move seamlessly between shopping and managing their finances. This built-in exposure is a massive growth lever that competitors cannot easily replicate [1].
The timing of OnePay’s move reflects a broader shift in U.S. financial markets. After years of hesitation, major banks and financial institutions are beginning to embrace cryptocurrency. Morgan Stanley, for example, recently announced that it will soon give its E-Trade clients direct access to crypto investments [2]. This decision follows a wider industry trend, as regulatory attitudes toward digital assets continue to evolve.
Zerohash, OnePay’s partner for crypto services, is also benefiting from this shift. The startup raised $104 million last month from high-profile investors, including Morgan Stanley and Interactive Brokers. The funding will help Zerohash expand its infrastructure as more banks, brokers, and fintechs seek to integrate cryptocurrency into their offerings [2].
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Walmart's fintech arm, OnePay, plans to add Bitcoin and Ether trading to its app later this year, expanding its "super app" strategy and challenging PayPal, Venmo, and Cash App. Users can hold and convert crypto to cash for purchases at Walmart and card repayments. OnePay aims to become a US equivalent of dominant overseas "super apps" like China's WeChat, offering a suite of financial products including yield savings accounts, credit and debit cards, and buy now, pay later loans.
Walmart's fintech arm, OnePay, is set to introduce Bitcoin and Ethereum trading to its mobile app later this year, marking a significant step in its strategy to become a U.S. super app. The move comes as OnePay, founded in 2021 through a joint effort between Walmart and venture capital firm Ribbit Capital, continues to expand its suite of financial services [1].The new feature, which will allow users to buy, hold, and sell Bitcoin and Ethereum, is expected to roll out in partnership with crypto infrastructure startup Zerohash. This collaboration will enable OnePay to offer secure custody and trading services without having to develop the technology in-house [2]. Users will be able to store their cryptocurrencies directly in their OnePay wallets and convert them into cash for shopping, settling card balances, or making bill payments, thereby integrating crypto into everyday spending.
OnePay's expansion into cryptocurrency trading is part of its broader vision to create an "everything app" that combines traditional banking with modern digital services. The fintech has already offered high-yield savings accounts, credit and debit cards, buy now, pay later (BNPL) loans, and wireless phone plans. By adding Bitcoin and Ethereum trading, OnePay aims to position itself alongside global super apps like WeChat, which dominate overseas markets by integrating payments, social features, and financial tools into a unified ecosystem [1].
Despite being relatively young, OnePay has already made a significant impact in the crowded finance app market. The app currently ranks No. 5 among free finance apps on Apple’s App Store, surpassing well-established players such as JPMorgan Chase, Robinhood, and Chime. This success is notable because nearly all of OnePay’s closest rivals already provide crypto services [1]. By adding Bitcoin and Ethereum trading, OnePay is closing the competitive gap while strengthening its appeal to younger, tech-savvy consumers.
OnePay benefits from Walmart's powerful distribution channel, which serves around 150 million U.S. shoppers each week through its stores and online platforms. The OnePay app is tightly integrated into Walmart’s checkout systems, allowing customers to move seamlessly between shopping and managing their finances. This built-in exposure is a massive growth lever that competitors cannot easily replicate [1].
The timing of OnePay’s move reflects a broader shift in U.S. financial markets. After years of hesitation, major banks and financial institutions are beginning to embrace cryptocurrency. Morgan Stanley, for example, recently announced that it will soon give its E-Trade clients direct access to crypto investments [2]. This decision follows a wider industry trend, as regulatory attitudes toward digital assets continue to evolve.
Zerohash, OnePay’s partner for crypto services, is also benefiting from this shift. The startup raised $104 million last month from high-profile investors, including Morgan Stanley and Interactive Brokers. The funding will help Zerohash expand its infrastructure as more banks, brokers, and fintechs seek to integrate cryptocurrency into their offerings [2].
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