Walmart's Fair Value Estimate Adjusted to $123.20 Amid Strong E-commerce, Advertising Growth

Tuesday, Jan 20, 2026 5:36 pm ET1min read
WMT--

Wall Street analysts have raised their price targets for Walmart, with some firms signaling that expectations and valuation already bake in good news. Strong execution and growth in e-commerce, advertising, and partnerships have been highlighted, but some firms flag a mixed consumer backdrop and reduced government benefits as potential headwinds. The fair value estimate has been adjusted to $123.20 from $121.38, reflecting modest changes in the discount rate and slightly higher revenue growth assumptions.

Walmart's Fair Value Estimate Adjusted to $123.20 Amid Strong E-commerce, Advertising Growth

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