Walmart-Backed OnePay Offers $35 Wireless Service

Walmart-backed OnePay has rolled out a $35 wireless offer, with a focus on distribution in the US and Puerto Rico through Wal-Mart (83.7% of net sales) and Sam's Club (16.3%). The company operates 4,615 outlets, including 3,560 supermarkets, 360 discount outlets, and 695 convenience stores. International distribution is also a key aspect, with 5,402 points of sales located in various countries around the world.

Walmart-backed fintech company OnePay has launched a new wireless plan, OnePay Wireless, available starting Wednesday through its app. The plan, which offers unlimited 5G data, talk, and text on the AT&T network, costs $35 per month [1].

The new offering is part of OnePay's strategy to become a one-stop shop for users, following its partnership with mobile services startup Gigs. OnePay, which was created by Walmart in 2021, has been methodically expanding its services to include credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with peer-to-peer payments [1].

The OnePay-Gigs partnership is the latest example of fintech firms integrating wireless connectivity into their offerings. Other companies like Klarna and Nubank have made similar announcements. Gigs CEO Hermann Frank noted that embedding wireless plans into fintech services can lower customer acquisition costs for telecom providers, potentially benefiting end users with more affordable plans [1].

OnePay's wireless plan is available in the US and Puerto Rico, leveraging Walmart's extensive distribution network. Walmart operates 4,615 outlets in the US, including 3,560 supermarkets, 360 discount outlets, and 695 convenience stores, and has a significant international presence with 5,402 points of sale in various countries [2].

References:
[1] https://www.cnbc.com/2025/09/03/walmart-backed-onepay-adds-wireless.html
[2] https://www.walmart.com/corporate/our-company/retail-facts