Walmart+ Adds Peacock Streaming Service for Free

Walmart, the retail giant, has announced the addition of Peacock, a streaming service, to its Walmart+ membership program as part of the celebration of the service's fifth anniversary. This new benefit will be available to Walmart+ members at no additional cost, joining Paramount+ as part of the service's offerings. Peacock, owned by NBCUniversal, will provide Walmart+ members with access to a wide range of content, including popular TV shows, movies, and live sports.

Deepak Maini, Senior Vice President of Walmart+, highlighted the value this addition brings to members. "By offering Peacock Premium service without increasing membership fees, we are providing our members with greater value and more choices. This allows members to switch between two top-tier streaming services, helping them create personalized entertainment experiences while saving real money. This is just one of the many initiatives we are undertaking to optimize Walmart+ to meet the needs of today's consumers."

This enhancement is part of Walmart's broader strategy to celebrate the fifth anniversary of Walmart+. Since its launch in 2020, Walmart+ has expanded from its initial three core benefits to now offering twelve benefits, with the annual fee remaining at $98. These benefits include free same-day delivery for groceries and prescriptions, free shipping with no minimum purchase, enhanced fuel discounts, and 5% unlimited cashback through the newly launched OnePay CashRewards credit card.

Walmart's commitment to enhancing its membership program is evident in its continuous efforts to provide more value to its members. The addition of Peacock to Walmart+ is a strategic move that aligns with the retailer's broader efforts to integrate digital services into its retail offerings. By providing access to popular streaming content, Walmart aims to create a more comprehensive and appealing membership experience. This move is likely to appeal to a wide range of customers, particularly those who value the convenience of having multiple services bundled into a single membership.

This latest enhancement to Walmart+ is expected to further solidify the program's appeal and drive membership growth. As the retail landscape continues to evolve, Walmart is positioning itself as a leader in providing integrated services that meet the diverse needs of its customers. The addition of Peacock to Walmart+ is a testament to the retailer's commitment to innovation and customer satisfaction, ensuring that the program remains competitive and attractive to consumers.