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WaFd Bank & Network of Giving: A Match Made in Community Giving Heaven

Wesley ParkThursday, Nov 21, 2024 3:02 pm ET
3min read
WaFd Bank, a long-standing financial institution with a strong commitment to community giving, has recently partnered with the Network of Giving, a purpose-driven digital commerce platform. This collaboration aims to empower consumers to support local nonprofits through everyday actions, creating a win-win situation for all parties involved.

The Network of Giving platform connects local consumers, merchants, and non-profit community organizations, enabling consumers to shop at local businesses and trigger merchant-funded micro-donations to designated nonprofits at no additional cost. This innovative model increases customer loyalty, drives sales for participating merchants, and generates micro-donations for critical community service agencies.



WaFd Bank's partnership with the Network of Giving complements its existing corporate giving program, which commits $1,000,000 annually to community-based nonprofits. The bank focuses on supporting low-and-moderate-income individuals and families through initiatives such as housing, senior citizens, youth services, and financial literacy. By integrating the Network of Giving platform, WaFd Bank can now facilitate micro-donations through everyday consumer actions, amplifying its community giving efforts.

Four designated nonprofits will receive donations through the Network of Giving: United Way of King County, Special Olympics of Washington, Make-A-Wish Alaska and Washington, and Northwest Harvest. These organizations will benefit from the micro-donations generated by consumers shopping at participating merchants, with all donations passed through and audited to ensure accountability.



WaFd Bank's partnership with the Network of Giving not only expands its reach in supporting local nonprofits and communities but also enhances its brand perception and customer loyalty. By offering a platform that enables consumers to support local nonprofits through everyday purchases, WaFd Bank aligns itself with community-focused values and fosters customer loyalty. This partnership positions WaFd Bank as a socially responsible institution, potentially attracting new customers who value such initiatives.

In conclusion, WaFd Bank's partnership with the Network of Giving is a strategic move that complements its existing community giving efforts and expands its reach in supporting local nonprofits and communities. This collaboration empowers consumers to make a difference through everyday actions, driving positive change in communities and the world. As WaFd Bank continues to invest in its community, it solidifies its position as a socially responsible financial institution dedicated to making a meaningful impact.
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