Vivid Seats Stock Falls Amidst Citigroup's Lowered Price Target

Citigroup analyst Jason Bazinet lowered Vivid Seats (SEAT) price target from $70 to $32, a 54.29% decrease, while maintaining a "Buy" rating. Historically, SEAT has seen various analyst actions, with some downgrading to "Hold" or raising price targets significantly. The average brokerage recommendation is currently 2.6, indicating a "Hold" status.

Citigroup analyst Jason Bazinet has revised his price target for Vivid Seats (NASDAQ: SEAT) from $70 to $32, a significant 54.29% decrease, while maintaining a "Buy" rating [1]. This adjustment follows the company's disappointing Q2 results, which were affected by competitive pressures and a challenging industry backdrop. Bazinet expects the competitive landscape to remain challenging in the medium term.

Vivid Seats, which operates in the live event ticketing market, has been implementing aggressive cost-cutting measures and capital restructuring efforts to stabilize its financial position. In Q2 2025, the company reported a 28% year-over-year decline in revenue, with Marketplace Gross Order Value (GOV) falling 31% [1]. Despite these challenges, Vivid Seats has initiated a $25 million annualized cost reduction program and executed a 1-for-20 reverse stock split to improve liquidity and marketability [1].

However, the market's reaction to these moves has been skeptical. Vivid Seats' stock has experienced a significant drop, with a 33.25% decline over the past month, reflecting investor concerns about the company's ability to reverse its revenue decline and sustain profitability [1]. The company plans to reinvest savings from its cost-cutting program into international expansion and technological innovations, but the success of these initiatives remains uncertain.

Bazinet's price target reduction underscores the market's current skepticism about Vivid Seats' ability to execute its turnaround strategy effectively. The analyst expects the company to continue facing headwinds from competitive pressures and a challenging industry environment. However, he remains optimistic about the long-term potential of Vivid Seats, given its strategic initiatives and the potential for undervaluation.

Investors should closely monitor Vivid Seats' performance, particularly in Q3 2025, when the company aims to stabilize its cash flow. Key watchpoints include the company's ability to reverse its revenue decline, manage its debt profile, and successfully execute its international expansion plans.

References:
[1] https://www.ainvest.com/news/citigroup-maintains-buy-rating-vivid-seats-lowers-pt-32-70-2508/
[2] https://www.tipranks.com/news/the-fly/vivid-seats-price-target-lowered-to-32-from-70-at-citi-thefly