Vital Farms (VITL) Registers a Bigger Fall Than the Market: Important Facts to Note

Friday, Mar 20, 2026 7:02 pm ET2min read
VITL--
Aime RobotAime Summary

- Vital FarmsVITL-- (VITL) fell 5.35% to $14.51, underperforming the S&P 500 and Nasdaq declines.

- The stock dropped 44.36% monthly, lagging the Consumer Staples861074-- sector and S&P 500 losses.

- Earnings forecasts predict a 37.84% EPS drop, with Vital Farms rated Zacks Rank #5 (Strong Sell).

- Despite a 12.48 Forward P/E (vs. industry 12.9), its industry ranks 205th (bottom 17%).

Vital Farms (VITL) closed at $14.51 in the latest trading session, marking a -5.35% move from the prior day. This change lagged the S&P 500's 1.51% loss on the day. Meanwhile, the Dow lost 0.97%, and the Nasdaq, a tech-heavy index, lost 2.01%.

Shares of the company witnessed a loss of 44.36% over the previous month, trailing the performance of the Consumer Staples sector with its loss of 8.75%, and the S&P 500's loss of 3.63%.

Investors will be eagerly watching for the performance of Vital FarmsVITL-- in its upcoming earnings disclosure. The company is forecasted to report an EPS of $0.23, showcasing a 37.84% downward movement from the corresponding quarter of the prior year. Meanwhile, our latest consensus estimate is calling for revenue of $186.97 million, up 15.28% from the prior-year quarter.

Regarding the entire year, the Zacks Consensus Estimates forecast earnings of $1.23 per share and revenue of $901.31 million, indicating changes of -14.58% and +18.68%, respectively, compared to the previous year.

Investors should also pay attention to any latest changes in analyst estimates for Vital Farms. These revisions typically reflect the latest short-term business trends, which can change frequently. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.

Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.

The Zacks Rank system, which ranges from #1 (Strong Buy) to #5 (Strong Sell), has an impressive outside-audited track record of outperformance, with #1 stocks generating an average annual return of +25% since 1988. The Zacks Consensus EPS estimate has moved 24.94% lower within the past month. Vital Farms is currently a Zacks Rank #5 (Strong Sell).

In terms of valuation, Vital Farms is currently trading at a Forward P/E ratio of 12.48. For comparison, its industry has an average Forward P/E of 12.9, which means Vital Farms is trading at a discount to the group.

The Food - Miscellaneous industry is part of the Consumer Staples sector. This industry currently has a Zacks Industry Rank of 205, which puts it in the bottom 17% of all 250+ industries.

The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

You can find more information on all of these metrics, and much more, on Zacks.com.

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This article originally published on Zacks Investment Research (zacks.com).

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