Visteon and Futurus Partner to Develop Head-Up Display Systems for Automakers

Visteon and Futurus will co-develop head-up display systems for automakers. Visteon is a global automotive technology company serving the mobility industry, providing hardware and software solutions for digital, electric, and autonomous vehicles. The company operates through the Electronics segment, offering products such as digital instrument clusters, infotainment systems, and battery management systems.

Visteon Corporation (NASDAQ: VC) and Futurus have entered into a strategic partnership to co-develop advanced Head-Up Display (HUD) systems for global automakers. The collaboration, announced on September 18, 2025, aims to develop next-generation Augmented Reality (AR) HUD, Windshield HUD, and Panoramic HUD systems. These systems will seamlessly project real-time driving data and Advanced Driver-Assistance System (ADAS) alerts directly into the driver's line of sight and onto the road ahead Visteon and FUTURUS Partner to Advance Next-Gen Head-Up Display Technology^[1].

Visteon, a global leader in automotive cockpit electronics and connected car solutions, will leverage its expertise in digital cockpit innovations, advanced displays, and AI-enhanced software solutions. Futurus, a China-based innovator in HUD and AR technologies, will contribute its optical innovation, Panoramic AR display, and computing technologies Visteon and FUTURUS Partner to Advance Next-Gen Head-Up Display Technology^[1]. The partnership aims to elevate and redefine the in-cabin experience, reflecting their shared vision of smarter, safer, and seamlessly connected mobility Visteon and FUTURUS Partner to Advance Next-Gen Head-Up Display Technology^[1].

Francis Kim, Vice President Global Sales & Commercial Excellence at Visteon, stated, "Augmented reality HUDs are central to the future of connected mobility, and together with Futurus, we're ready to lead that transformation." Xu Junfeng, Chief Executive Officer and Founder of Futurus, added, "Visteon's global reach and deep industry understanding make them an ideal partner. We're confident this collaboration will deliver breakthrough HUD and AR solutions for the global market" Visteon and FUTURUS Partner to Advance Next-Gen Head-Up Display Technology^[1].

Visteon, headquartered in Van Buren Township, Michigan, operates in 18 countries and recorded annual sales of approximately $3.87 billion in 2024. Futurus, based in China, has shipped over 1 million HUD units and secured multi-billion RMB contracts from premium automakers [^1, 2]. The partnership is expected to accelerate the commercialization of cutting-edge AR technologies in the global automotive industry.