Vision Marine Technologies Launches Dedicated EV Division at Nautical Ventures with Seabob as Flagship Product.

Vision Marine Technologies launches a dedicated electric boating division at Nautical Ventures, featuring Seabob as a flagship electric water toy. The division will provide customers with a complete EV-focused experience, including sales, service, and a growing lineup of electric toys and watersports products. The initiative aligns with industry growth, with the North American recreational boating market projected to reach USD 15.0 billion by 2033, and the watersports and accessories segment accounting for over one-third of usage.

Vision Marine Technologies Inc. (NASDAQ:VMAR) has expanded its operations with the launch of a dedicated electric boating division within Nautical Ventures Group. This strategic initiative aims to provide customers with a comprehensive EV-focused experience, encompassing sales, service, after-sales support, events, and a growing lineup of electric toys and watersports products. The division is anchored by Vision Marine's E-Motion™ electric propulsion and electric boat lineup, which serve as the foundation of its EV strategy.

As part of this broader initiative, Nautical Ventures has renewed its Dealer Agreement with Cayago Americas Inc., the manufacturer of Seabob. Seabob, known for its electric water sled technology, offers a luxury lifestyle experience and has become internationally recognized as the benchmark for high-end water toys. This renewal aligns with the company's vision to create a complete electric ecosystem for boaters, covering sales, service, and on-water experiences.

The launch of this division coincides with significant industry growth projections. The North American recreational boating market was valued at USD 10.06 billion in 2024 and is projected to reach USD 15.0 billion by 2033, a CAGR of ~4.5% [1]. Within this market, the watersports and accessories segment accounts for over one-third of usage, underscoring the rising importance of lifestyle-driven products. Additionally, the watercraft accessories market is expected to nearly double from USD 8.2 billion in 2025 to USD 15.7 billion by 2035 at a 6.1% CAGR [1].

The new division will leverage Nautical Ventures' nine-location retail network to accelerate electric boating adoption nationwide. This vertical integration approach mirrors successful strategies from companies like Tesla in the automotive sector. The renewed Seabob dealer agreement is particularly notable as it demonstrates the company's commitment to offering premium electric water toys alongside its core E-Motion™ propulsion systems. Seabob's proven sales success at Nautical Ventures provides empirical validation of consumer demand for high-end electric marine products, potentially reducing market risk for Vision Marine's broader electric boat initiative.

Alexandre Mongeon, Chief Executive Officer and Co-Founder of Vision Marine Technologies, stated, "Our vision goes far beyond propulsion. We are building a complete electric ecosystem for boaters—covering sales, service, aftersales care, and on-water experiences." The EV-focused division also provides a platform for future collaborations with leading EV partners, setting the stage for upcoming announcements that will highlight synergies across the transportation, marine, and recreation sectors.

References:
[1] https://www.morningstar.com/news/accesswire/1066402msn/vision-marine-technologies-launches-dedicated-ev-division-at-nautical-ventures-featuring-seabob-as-flagship-electric-water-toy