Vision Marine shares rise 17.39% premarket after announcing AI-driven customer intelligence platform for Nautical Ventures.

Vision Marine Technologies (NASDAQ: VMAR) surged 17.39% in premarket trading following the announcement of Project Pelagos, an AI-driven customer intelligence platform for its Nautical Ventures retail network. The platform aims to unify fragmented systems—such as dealer management software, MLS platforms, and ticketing—into a single AI-enhanced environment to improve sales execution, customer experience, and operational visibility. By embedding artificial intelligence into sales and aftersales workflows, the initiative aligns with Vision Marine’s strategy to build scalable, vertically integrated operations across its retail and service segments. CEO Alexandre Mongeon emphasized the platform’s role in enabling disciplined execution and long-term growth, while General Sales Manager Diego Conti highlighted its focus on coherent customer management. The phased 2026 rollout of Pelagos signals a strategic pivot toward AI-enabled operational infrastructure, positioning the company to enhance efficiency and scalability in its expanding retail footprint.