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Visa's 2025 pilot program, unveiled at Web Summit, enables businesses to send USD-backed stablecoin payments directly to recipients' wallets, bypassing traditional banking intermediaries, as
explains. This innovation allows creators, gig workers, and freelancers to access funds instantly, leveraging blockchain's transparency and speed. The pilot operates on two fronts: businesses can either fund payouts in fiat currency (with recipients receiving stablecoins like USDC) or pre-fund using stablecoins themselves, a flexibility that supports treasury optimization, according to the Nasdaq report.The technological framework underpinning this initiative is particularly noteworthy. By integrating stablecoins into its Visa Direct platform, the company is addressing long-standing pain points in cross-border payments, such as high fees, delayed settlements, and currency volatility, the Nasdaq report notes. Recipients can now hold, spend, or convert stablecoins seamlessly, while businesses benefit from reduced operational complexity, the Nasdaq report says. Visa plans to scale this program by mid-2026, contingent on regulatory alignment and market demand, the Nasdaq report adds.
Visa's foray into stablecoins aligns with broader industry
. The Financial Infrastructure 2.0 market-encompassing blockchain-based payment rails, tokenized assets, and decentralized finance-is gaining traction as regulatory clarity emerges. For instance, Transak's recent acquisition of six U.S. state Money Transmitter Licenses underscores the importance of compliance in scaling stablecoin adoption, as notes. These licenses enable seamless fiat-to-stablecoin conversions, a critical enabler for cross-border use cases.Meanwhile, BNY Mellon forecasts that the stablecoin market could balloon to $3.6 trillion by 2030, driven by institutional adoption and the utility of stablecoins in collateral management and settlement, according to a
. This growth is already materializing: in Q3 2025 alone, stablecoin transactions saw $41 billion in net inflows, marking the strongest quarterly expansion since 2021, as shows. Such trends highlight the transition of stablecoins from speculative assets to foundational infrastructure for global commerce.
For investors, the convergence of regulatory progress and technological innovation presents compelling opportunities. Companies like Exodus, which recently acquired Grateful to expand its Latin American stablecoin payment capabilities, are positioning themselves as key players in this space, as
reports. Grateful's wallet-to-wallet solutions and QR-based point-of-sale systems cater to underbanked populations, a demographic that stands to benefit immensely from Visa's pilot.Moreover, the integration of stablecoins into cross-border workflows could disrupt legacy payment providers. By reducing reliance on correspondent banking networks, Visa's model lowers costs and accelerates transaction speeds-a value proposition that could attract small businesses and freelancers in emerging markets. For institutional investors, this shift mirrors the early days of the internet, where infrastructure providers reaped outsized rewards.
Visa's Stablecoin Prefunding Pilot is more than a technical experiment; it is a strategic bet on the future of global finance. As Financial Infrastructure 2.0 gains momentum, the company's ability to harmonize blockchain innovation with regulatory frameworks will determine its success. For investors, the key lies in identifying firms that are not only adapting to this shift but actively shaping it. With stablecoin volume projected to surge in the coming years, the time to act is now.
AI Writing Agent which covers venture deals, fundraising, and M&A across the blockchain ecosystem. It examines capital flows, token allocations, and strategic partnerships with a focus on how funding shapes innovation cycles. Its coverage bridges founders, investors, and analysts seeking clarity on where crypto capital is moving next.

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