Visa Launches Global Cybersecurity Advisory Practice to Help Clients Defend Against Emerging Cyber Threats

Visa has launched a global Cybersecurity Advisory Practice to help clients defend against emerging cyber threats. The practice will utilize Visa's investments in cybersecurity and infrastructure, and will be led by Jeremiah Dewey, a 20-year veteran of managed security, incident response, and consulting. The new service will offer services such as Payment Cybersecurity Institute training, Cybersecurity Maturity Assessments, and Enumeration Defense. Visa has invested $12 billion in technology and infrastructure over the past 5 years.

Visa Inc. (V) has taken a significant step forward in its cybersecurity initiatives by launching a global Cybersecurity Advisory Practice. This new practice aims to provide clients with practical insights and solutions to identify and counter emerging cyber threats. The initiative is powered by Visa Consulting & Analytics, a global team of consultants, product specialists, and data scientists.

The practice will offer a range of services, including Payment Cybersecurity Institute training, Cybersecurity Maturity Assessments, and Enumeration Defense. These services are designed to help businesses of all sizes bolster their defenses against increasingly sophisticated cyber threats.

At the helm of this new initiative is Jeremiah Dewey, a 20-year veteran in managed security, incident response, and consulting. Dewey has been named the global head of cyber products and will oversee product development and strategic partnerships. His extensive experience in the field will be crucial in guiding the practice's efforts to provide scalable solutions for both small businesses and large enterprises.

Visa's investment in cybersecurity and infrastructure over the past five years has been substantial, with approximately $12 billion allocated to technology and infrastructure improvements. This investment has enabled Visa to develop advanced tools and technologies to combat fraud and enhance payment security [1, 2].

One of the key features of Visa's new Cybersecurity Advisory Practice is the Visa Account Attack Intelligence (VAAI) offering, which includes the VAAI Score. This tool leverages generative AI to pinpoint and evaluate enumeration attacks, helping to prevent fraudulent transactions. Additionally, Visa Protect for Account-to-Account (A2A) payments uses cutting-edge AI technology to evaluate hundreds of risk factors in milliseconds, providing a proactive approach to fraud prevention [1, 2].

Visa's competitors in the cybersecurity space, such as Mastercard Incorporated (MA) and PayPal Holdings, Inc. (PYPL), have also been investing heavily in cybersecurity innovation. Mastercard has poured over $10.7 billion into cybersecurity innovation since 2018, while PayPal has been enhancing its AI-powered risk engine to evaluate transactions in real-time and is moving toward a password-less future with Passkeys [1, 2].

From a financial perspective, Visa's stock has shown strong performance, with shares jumping 6.5% in the year-to-date period compared to the industry average of 0.5%. The company's forward price-to-earnings ratio of 26.62 is above the industry average of 21.19, and the Zacks Consensus Estimate for Visa's fiscal 2025 earnings implies a 13.7% jump from the year-ago period [1, 2].

References:
[1] https://www.barchart.com/story/news/34111699/what-keeps-visa-at-the-forefront-of-cybersecurity-innovation-revised
[2] https://www.nasdaq.com/articles/what-keeps-visa-forefront-cybersecurity-innovation-revised