Visa Expands Stablecoin Support with Four New Assets in July 2025

Visa Inc. has expanded its stablecoin capabilities by adding support for four new stablecoins—Global Dollar (USDG), PayPal USD (PYUSD), Euro Coin (EURC), and two unnamed assets—on its settlement platform in July 2025. This move is part of the company’s ongoing strategy to integrate digital assets into its financial infrastructure and strengthen its position in the growing stablecoin market [1]. The integration allows users to send, receive, and convert stablecoin balances into traditional fiat currency through supported blockchain networks such as Ethereum, Solana, Stellar, and Avalanche [1].

This expansion follows the recent U.S. congressional progress with the GENIUS stablecoin bill and rising institutional interest in stablecoin technology. Financial institutions, tech firms, and major retailers are increasingly exploring stablecoins to benefit from their low transaction fees and fast settlement times, particularly for cross-border commerce [1]. For instance, Walmart and Amazon are reportedly considering launching their own stablecoins, while JPMorgan has partnered with Coinbase to enable stablecoin transactions for its customers [1].

Visa’s stablecoin settlements have surpassed $200 million, with notable activity in the U.S. and Africa. The company is integrating stablecoins into its Visa Direct platform and expanding stablecoin-linked card offerings, signaling its intent to capture a growing segment of the digital asset market [3]. However, the company has acknowledged that stablecoin adoption remains modest, citing challenges including regulatory uncertainty and low transaction volumes [4].

The competitive landscape is intensifying as other players in the financial sector accelerate their forays into stablecoins. Mastercard, Visa’s direct competitor, has already tokenized 30% of its transactions and continues to collaborate with crypto companies to integrate crypto payments [1]. Similarly, FIS has partnered with Circle to enable U.S. banks to use USDC for domestic and international payments [6]. The on-chain stablecoin transaction volume has reportedly surpassed that of Visa and Mastercard, as noted by Noam Hurwitz, head of engineering at Alchemy, indicating that stablecoins are becoming the “default settlement layer” for the internet [1].

Visa’s CEO has maintained a cautious but optimistic outlook, acknowledging limited adoption but identifying substantial future potential for stablecoin integration [5]. Analysts have also highlighted the transformative potential of stablecoins for the payments ecosystem, while emphasizing the need for clearer regulatory frameworks and addressing competitive pressures [7].

As the stablecoin market cap exceeds $256 billion, traditional financial institutions are increasingly recognizing the disruptive power of blockchain-based payment systems and adapting their strategies accordingly [1]. Visa’s strategic pivot reflects a broader industry trend of legacy financial players seeking to leverage emerging technologies to remain relevant and competitive in an evolving market.

Sources:

[1] Cointelegraph - https://cointelegraph.com/news/visa-expands-stablecoin-offerings-institutions

[2] advfn.com - https://mx.advfn.com/bolsa-de-valores/COIN/BTCUSD/crypto-news/96537514/visa-expands-stablecoin-offerings-amid-rising-comp

[3] Bitcoin Insider - https://www.bitcoininsider.org/article/280938/visa-stablecoin-settlements-top-200m-global-adoption-grows

[4] Crypto Adventure - https://cryptoadventure.com/visa-flags-modest-stablecoin-uptake-calls-for-clear-us-regulation/

[5] Stocktwits - https://stocktwits.com/news-articles/markets/equity/visa-stock-dips-premarket-after-flat-2025-forecast-but-ceo-sees-lots-of-opportunity-in-stablecoin-adoption/choQxg7R5zj

[6] TLDR - https://tldr.tech/fintech/2025-07-31

[7] Mitrade - https://www.mitrade.com/insights/news/live-news/article-8-997481-20250730