Visa Expands Stablecoin and Blockchain Support with EURC, Avalanche, Stellar

Visa has taken a significant step in expanding its digital payment infrastructure by integrating Circle’s EURC stablecoin, a euro-pegged digital asset, and adding support for two new blockchain networks—Avalanche and Stellar. These developments follow Visa’s ongoing collaboration with Paxos, which includes the integration of USDG and PYUSD, expanding the range of stablecoins available for settlement on the Visa platform [1]. The inclusion of EURC enables partners to process payments in both dollar- and euro-backed stablecoins, marking a shift toward greater flexibility in international transactions [2].

The expansion of blockchain support to Avalanche and Stellar now positions Visa as a key player in leveraging multiple blockchain ecosystems for cross-border settlements. Previously, Visa’s platform supported Ethereum and Solana, but the addition of Avalanche and Stellar reflects a strategy to accommodate a broader set of institutional partners and financial institutions with varying preferences for blockchain infrastructure [3]. These networks offer distinct advantages in terms of transaction speed, cost, and scalability, allowing Visa to enhance the efficiency of its global payment solutions [4].

Visa’s initiative is part of a broader industry trend where traditional financial firms are increasingly adopting blockchain-based technologies to modernize their operations. Rubail Birwadker, head of product development and strategic partnerships, emphasized that Visa is building a “multi-coin and multi-chain foundation” to meet the evolving demands of its global partners [5]. The company has already processed over $200 million in stablecoin transactions and continues to test these digital assets through its Visa Direct service, particularly in cross-border payments where traditional systems often face delays [6].

Visa is also advancing its Tokenized Asset Platform, which will allow banks to issue and use stablecoins for programmable finance applications. This platform aims to facilitate the use of digital assets in a broader range of financial services, including automated payments and smart contract-based settlements [7]. The company’s CEO, Ryan McInerney, has called for “clearer, more pragmatic regulations” to support the continued growth of stablecoin usage in the U.S. and globally [8].

The integration of EURC and the expansion of blockchain support align with recent regulatory developments. For instance, President Donald Trump signed the GENIUS Act in July, marking the first major U.S. cryptocurrency law. As the regulatory landscape evolves, market observers predict an increase in stablecoin usage for payments. BitSave CEO Zakhila Suresha noted that only 10–20% of current stablecoin transactions involve payments, with the remainder used for trading and liquidity. He expects the share of payments to exceed 50% within a year as regulatory clarity improves [9].

Despite the growing adoption of stablecoins, their transaction volumes remain significantly lower compared to traditional payment systems. Blockon Ventures founder Jagdish Pandya compared the current state of the stablecoin market to e-commerce in the late 1990s, noting that Visa’s daily transaction volume of $5 trillion to $7 trillion dwarfs the $20 billion to $30 billion in stablecoin transactions. However, he anticipates mass adoption of digital assets in the coming decade as infrastructure and regulation continue to mature [10].

The full implementation of these new features across Visa’s network is expected to occur in phases to ensure stability and security in the settlement process. Visa’s strategic investments in blockchain technology reinforce its role as a bridge between traditional finance and the digital asset ecosystem [11]. The company remains focused on fostering innovation while navigating the regulatory environment to scale stablecoin adoption safely and effectively [12].

Source:

[1] Visa Expands Settlement Platform (https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.21581.html)

[2] Visa Expands Settlement Platform to Stellar, Avalanche (https://www.coindesk.com/business/2025/07/31/visa-expands-settlement-platform-to-stellar-avalanche-adds-support-for-3-stablecoins)

[3] Visa Adds USDG, PYUSD, and EURC Stablecoins to (https://coinpaper.com/10288/visa-launches-circle-s-eurc-stablecoin-and-expands-support-for-avalanche-and-stellar-blockchains)

[4] Visa Boosts On-chain Payments With New Stablecoins and (https://crypto-economy.com/visa-boosts-on-chain-payments-with-new-stablecoins-and-blockchain-support/)

[5] Visa Supercharges Stablecoins with PYUSD, EURC (https://coincentral.com/visa-supercharges-stablecoin-network-with-pyusd-eurc-usdg-across-ethereum-solana-avalanche-stellar/)

[6] Visa Adds PYUSD, USDG, and EURC Stablecoins (https://thecryptobasic.com/2025/07/31/visa-adds-pyusd-usdg-and-eurc-stablecoins-expands-blockchain-support-to-stellar-and-avalanche/)

[7] Visa Expands Stablecoin Support to Four Coins and Adds (https://www.ainvest.com/news/visa-expands-stablecoin-support-coins-adds-avalanche-stellar-blockchains-2507/)

[8] Visa Expands Stablecoin Settlement With New Tokens and (https://cryptodnes.bg/en/visa-expands-stablecoin-settlement-with-new-tokens-and-blockchains/)

[11] Visa Expands Stablecoin Integration With RLUSD Rivals (https://www.coinspeaker.com/visa-expands-stablecoin-integration-with-rlusd-rivals/)