Visa Expands Payment Portfolio with Three New Offerings

Visa has once again demonstrated its commitment to innovation and security in the payments industry with the introduction of three new value-added services: the reimagined Authorize.net platform, Unified Checkout, and the ARIC Risk Hub. These offerings are designed to enhance business operations and provide robust fraud prevention measures, aligning perfectly with Visa's long-term strategy to support retailers, marketplaces, and shops in launching new products, entering emerging markets, and growing their businesses.

The reimagined Authorize.net platform integrates artificial intelligence to assist businesses in data analysis, summarizing insights, and responding to changing consumer behavior. This platform now features AI-driven capabilities, management dashboards, and support for in-person card readers, including Tap to Phone technology. The platform, which is already in use, will be available in the US in the second quarter, with plans to expand to additional countries next year. This enhancement is part of Visa's broader strategy to leverage new technology to accept payments more efficiently and securely, as highlighted by Antony Cahill, president of Visa Value-Added Services: "Accepting a payment is a fundamental need of any business. Leveraging new technology to accept payments more efficiently and securely can be what sets a business apart in today’s rapidly digitalizing world."



Unified Checkout, a part of the Visa Acceptance Solutions Platform, offers a "deploy ready" payment acceptance solution that aims to optimize e-commerce conversion rates by supporting over 25 card and alternative payment methods. This solution includes tools for managing success rates, such as fraud management, 3DS authentication, and tokenization management. It will be available in the US and in pilot stages in other markets in the third quarter. By simplifying the checkout experience and increasing conversion rates, Unified Checkout can attract more merchants and drive higher transaction volumes, contributing to revenue growth.

The ARIC Risk Hub, stemming from Visa's acquisition of Featurespace, is a fraud prevention platform that uses adaptive AI to detect and profile genuine customer activity. This service is currently available worldwide. By providing robust fraud prevention measures, the ARIC Risk Hub can help businesses reduce financial losses due to fraud, thereby increasing their trust in Visa's services and potentially leading to higher adoption rates and revenue.



Visa's new value-added services have the potential to generate significant revenue by leveraging advanced technologies to enhance payment processing, simplify the checkout experience, and provide robust fraud prevention measures. The $520 billion potential annual revenue opportunity underscores the vast market potential that Visa aims to capture with these new offerings. Visa's Value-Added Services president Antony Cahill stated, “Accepting a payment is a fundamental need of any business. Leveraging new technology to accept payments more efficiently and securely can be what sets a business apart in today’s rapidly digitalizing world. With our new services, we’re helping businesses harness data-driven insights, simplify the checkout experience, and fight fraud more effectively than ever.” This statement highlights the strategic importance of these new services in enhancing Visa's market position and driving revenue growth.

In summary, Visa's new value-added services are a testament to the company's commitment to innovation and security in the payments industry. By leveraging advanced technologies, Visa is poised to enhance payment processing, simplify the checkout experience, and provide robust fraud prevention measures, thereby driving significant revenue growth and capturing a vast market potential.